The Ideal Person

Nietzsche’s Ubermensch concept of the â€Å"ideal person† was able to achieve self-actualization, and has developed himself holistically. What Nietzsche meant by achieving self-actualization was to achieve one’s full potential through creativity, independence, spontaneity, and a grasp on the real world. I see an ideal person as someone who surrounds themselves with happiness and love even with no money or fame. Most people consider the ideal person beautiful and rich. But as many people may say, money doesn’t always bring happiness or love, it could lead to loneliness and emptiness, even with all of the material things.An ideal person, as lived their life without regrets. I do agree with an ideal person is someone who can achieve their full potential through everything they do. They put all their hard work and effort into what they need to accomplish and with the best of their ability. I believe this is the most important similarity with our ideal person a s well as Nietzsche’s. A difference between our theories would be that we may see an ideal person as someone who is less fortunate but doing the best of their potential to provide for themselves and their family.And we would see that as with the resources they have and can afford then they are achieving a self-actualization. Nietzsche may be that as not a real ideal person, because someone might not look up to that certain person because they are not so called living the glam life, and having everything around them. He may think that he is not achieving his full self-actualization because of that, when really is he by being happy in life and grasping everything around him that he can and not taking it for granted. Nietzsche believes that the ideal person is high, rare, and far between and mainly mentions them as a â€Å"he†.In my belief the ideal person can be of any gender, by achieving greatness, and many people are ideal and not as rare as he mentions. With the main differences in mind I think that his Ubermensch is not plausible. He see’s the ideal person as a higher power and rare and far between, like the so called superman that is seen in comic books, that was created after his theory. His person is like a fantasy that people wish they were instead of being normal people around us that achieve their potentials and that are plausible.

The Silver Linings Playbook Chapter 44

Booyah! When Danny finishes reading Tiffany's latest letter, he sighs, scratches his Afro, and looks out my bedroom window for a long time. I want his reaction because he is the only person I know who doesn't already have a strong opinion about Tiffany. Everyone else is obviously biased – even Cliff. â€Å"So,† I finally say from my bed. I'm sitting with my back against the headboard and my cast propped up on a few pillows. â€Å"What do you think I should do?† Danny sits down, opens up the Parcheesi box, and takes out the hand-painted wooden board and pieces my mother gave me for my birthday. â€Å"I feel like being red today,† he says. â€Å"What color you want?† After I pick blue, we set up the board on the little table my mother put in the room for us when I first came home with a broken leg. We play Parcheesi like we always do when Danny visits, and it becomes obvious that he isn't going to weigh in with an opinion regarding Tiffany, probably because he knows that only I can make this decision – but maybe because he just wants to play the game. He loves Parcheesi more than any man I have ever met, and when he lands on one of my spots and sends one of my pieces back to the start circle, Danny always points at my face and yells, â€Å"Booyah!† which makes me laugh because he is so goddamn serious about Parcheesi. Even though I don't really enjoy playing Parcheesi as much as Danny does – and he won't answer any of my questions about Tiffany – it's nice to have him back in my life again. We play Parcheesi for so many hours – days pass, and my record against Danny grows to 32 wins and 203 losses. Danny is a supreme Parcheesi player, and the best dice roller I have ever met. When he says, â€Å"Papa needs a doublet,† he almost always rolls two sixes. Whatever Papa needs, Danny rolls.

Demography, Epidemiology, Health Essay

Public health is the science of preventing disease, prolonging life and promoting health through the organised efforts of society. Beryl S, 2007, BTEC National health and Social Care Book 2, page 116. Public health helps to improve peoples health and well-being in all communities across the nation. This is through improving quality in life, which has prolonged Britains life expectancy, decreased infant and child mortality and reduction of many diseases. There are seven main key aspects to public health in the UK today: monitoring health status; Changes in health patterns are monitored and tracked to detect if there may be any potential problems for the population. Data is collected from different health professionals to monitor the health status of the community, which are then used to inform policy and the planning of health services. Identifying health needs; This is done through gathering data to find out the populations illness trends, the statistics can then be used to improve health and then the area concerned can be highlighted and effects of that illness can be prevented or reduced. Other factors are also included, such as age, genetics, environment, lifestyle and education, as they may relate to the patterns concerning illnesses and diseases. Developing programmes to reduce risk/screen for disease early on; New programmes are introduced to attempt to reduce ill health that can help to identify certain people who may be at risk of certain illnesses or conditions. Once identified the programmes help the preventation of the condition continuing, For example if someone has been told they may develop diabetes due to their weight, then they would be refered to someone who could help lower their weight and therefore lower the risk of developing diabetes.

Explain what Hume means by saying that reason is and ought only to be Essay

Explain what Hume means by saying that reason is and ought only to be the slave of the passions, and why he thinks this is so. Is he right - Essay Example If reason can do anything, it is to do, as the passions of a person require him/her to do. According to Hume, whatever we do and act depends on our passions and not on the reason (Hume 1888). Hume does not mean that reason is aimless and does no job at all. Reason provides knowledge with which, passions and will get direction. Reason is there to guide us about how can we fulfil our passions (Hume 1888). Reason is only for judgement not for taking decisions. All the decisions are taken by passions of a human being and a human being acts according to his/her passions. According to Hume, reason cannot be only cause of any action of determination (Hume 1888). He also elaborates that reason is in position to combat with passion as it is enslaved by passions. The sentence, â€Å"reason is and ought to be the slave of the passions† means that reason is unable to become a cause of any action alone, it needs the companionship or in appropriate words, we can say, authority of passions with it to motivate an action. According to Hume, behind every action, there is a cause and effect theory and this theory only works when reason supports passion in motivating an action. In response to passion, there is an action, passion is the cause while action is the effect and reason is only there for helping with decision-making. Hume also negates the idea that reason plays any role in morality (Hume 1888). According to his ideology, a human being is activated only by means of his passions that keep a person in control and reason has no control over passions. Passions have enslaved reason and reason is employed to support passions (Hume 1888). Hume elaborates that immorality is not considered as immorality on the basis of reason but on the basis of our discontentment with an act (Hume 1888). According to Hume, passions have â€Å"original existence† (Hume 1888). Hume claims that reason is attached with ideas and copies of ideas are formed in mind while passions do not

Politics of the knowledge Essay Example | Topics and Well Written Essays - 2000 words

Politics of the knowledge - Essay Example It is important to understand that informed consent is always given, before the commencement of a medical or health care treatment. Normally, informed consent is always followed, for purposes of following ethics that regulate the profession under consideration. It is difficult to understand this concept of informed consent, without the analysis of various theoretical frameworks. Naturalism and constructivism are the best theoretical frameworks that can be used for purposes of analyzing this concept of informed consent. Naturalistic observation is normally used for purposes of studying the behavior of an individual in a natural set up. Under this type of observation, the parties to the research are not always aware that they are being observed or studies. Based on this fact, they cannot give their free and informed consent. Furthermore, this concept of naturalistic observation normally breaches the privacy of individuals, hence it is unethical practice2. Constructivism is a theoretical framework of knowledge. It explains that human beings are able to generate meaning and knowledge because of the interactions between their ideas and experiences. Based on these facts, when an individual seeks to give out an informed consent, then they are giving it, based on rationality, and knowledge. This means that they are well aware on the reasons they are giving out the permission, and the consequences that would arise, by giving out the permission. One of the major characteristic of naturalism is that it is scientific in nature. It emanates from the fact that anything which is real, must come from nature. Nature is viewed as actions, forces and objects which give up their secrets to an objective scientific inquiry3. The naturalistic view of mankind is depicted as that of animals, living in the natural world, and responding to internal stresses, environmental forces, and drives. Human beings cannot understand and control these natural forces. In any research

Treatment of Women and Minorities in Corporations Essay - 1

Treatment of Women and Minorities in Corporations - Essay Example But, despite these changes, many in the world in positions of power do not have the patience or adaptability to accept the fact that woman can play a leading role, and so discrimination has become a normal experience for women. This paper examines how females are treated in companies as they have now become a threat to the continued economic and political ascendancy of men. Women in America face different opportunities, types and levels of treatment, and cultural acceptance and norms than a century ago. Women a hundred years ago were not expected to have full and free civic and cultural participation, and were expected to ultimately deserve domestic tasks, have and raise offspring. Social norms constructed women as passive and frail, and not as competent to achieve strongly or intellectual all that men could. Men were supposed to be breadwinners, strong John Wayne figures with unquestioned authority over the home and over children. Though this was always an idealized view of the world, and ignored micro-conflicts going on in the culture at all times (especially since the feminist movement is as old as the 19th century), certainly these archetypes and schema are still important to cultural formation today. Counterintuitively, despite obvious cultural and social changes, family responsibilities have not modified much in todays society. Women might be in the workplace more often, but the conventional responsibilities of women are still dominant. They are still the very compassionate provider and nurturer of infants and children, the comforter for the weeping young offspring and the feminine existence of the household.

Class 6310 week 5 posts Assignment Example | Topics and Well Written Essays - 250 words

Class 6310 week 5 posts - Assignment Example It is that kind of courage that most people lack and especially being the first time (Bradshaw and Lowenstein, 2011). I do not understand whether the two scenarios you have described were challenging or unsatisfactory please clarify and answer according to the guideline questions. I cannot understand why you gave Wanna high marks on evaluation if her teaching as you explained was not that good. Is that not being of double standards, untruthful, unjust and even unfair, in short being unethical? (Billings & Halstead, 2012) You must have been really frustrated and tired from overworking and having an uncooperative tutor who is favoring others. Since the tutor was unethical in not being fair by having favoritism which did more harm than good, why didn’t you take immediate action as a group and report the matter immediately to the supervisor even if it was anonymously if you were afraid of repercussions? (Boyer,

KFC and the global fast food industry Term Paper

KFC and the global fast food industry - Term Paper Example KFC is a leading food chain in the world. When it comes to starting a new franchise in a new market, KFC would have to evaluate and analyze number of factors in its external and internal environment. The SWOT analysis for KFC is i. Strengths International recognition Ranked highest among chicken restaurants Unique flavor and recipe ii. Weakness Declining quality due to over franchising Less focus on R&D department Lack of relationship building iii. Opportunity Demographics trends have increased the growth Increased delivery services Updating restaurant and its menu iv. Threats Rapid change in customer demands Health awareness Increased competition PORTER’S VALUE CHAIN Michael Porter has given the concept of value chain in his book â€Å"The Competitive Advantage†. According to Porter, each and every activity and operation adds value to the produced product or service. So, every operation should support each other and should work at an optimum level. Porter suggested tha t organizations have two kinds of activities, â€Å"primary activities† and â€Å"secondary activities† (Overbeck 2009, p.26.). Primary activities: Inbound logistics: Involves obtaining raw material from supplies. KFC should make it clear to its suppliers, regarding the quality and time of delivery. Operations: Raw materials are combined to make the final product. This is the stage, where KFC has to keep check on quality and ingredients. In this stage, KFC can bring changes in its formula. Outbound logistics: Manufactured product is delivered to market. In case of KFC, it will not go to retailer or wholesaler, rather will go directly to costumer. Marketing and Sales: Marketing should be done in accordance to the needs of the end users. KFC should open its franchise in places where there is more demand, like near residential areas or in parks. Services: The services should include after sales services. KFC should provide services like feedback and royalty cards etc. to its regular users Support Activities: Procurement: The raw material acquired by KFC, should be properly accessed by KFC in order to assure best quality at best price. Technology development: The technology use can help KFC in maintaining the inventory record, sales, employee salary and attendance, and many other things. Human resource management: KFC has to recruit best available employees for its company, in order to deliver consistent quality to its consumer. Firm infrastructure: Organization structure matters a lot when it comes to adding value to the organization. KFC has to enforce and embrace a structure and culture that favors two way communications between employer and employee. b) Use Porter?s Five Forces framework to critically evaluate the opportunities and threats that faced KFC Corporation from the mid – 1990s to the year 2000. PORTER FIVE FORCE MODEL Michael Porter’s model has focused on how the corporate strategy should meet the opportunities and threats in corporation’s external environment. Porter has given 5 forces, on the basis of which a company can analyze its industry and market competition. These five forces are as follows: (Kurtz, MacKenzie&Snow, 2009) Bargaining power of suppliers: The supplies mean every kind of input that will help the organization in providing best products and services. The bargaining power of suppliers is high when suppliers are few and have a significant market share, and when cost of switching

Beethoven Sonata in D Major, Opus 10 No 3 First Movement Term Paper

Beethoven Sonata in D Major, Opus 10 No 3 First Movement - Term Paper Example In the thirty-second notes, it contains very many passages, which limits the rhythm at which it can practically be in use. Its creation features a fake recapitulation in flat E. First movement The first movement is signified by a marking, ` con brio,’ which contains a number of examples of the urgent need of virtuoso pianistic techniques. Towards the end, the first movement has a quasi-cadenza. The final allegro assai movement includes trills, upward runs, sudden contrasts, and some use of the minor key. It is a package of variations on a subject matter marked by, "La Prima Parte Senza Replica’’ where the very first part is not repeated. The music has 3 variations. At this point, it looks like it is almost ending quietly like in the first movements and in the last movements, but it concludes suddenly with a roaring C major chord. In the very first phase of the first movement the form that involved is sonata, G major: allegro vivace. In the second movement, the fo rm is serenade, C major: adagio grazioso. Finally, in the last and third phases, the form is rondo sonata, G major: allegretto. The stridently profiled distinctiveness of the op.10 sonatas nonetheless admits a number of familiar features amid them, such as the occurrence of comic music thriving in rapid contrasts and surprising turns. Fanciful, random comedy surfaces in the finales of all the pieces, and mainly noticeably in the beginning allegro of the succeeding sonata is in F major. The sonatas are nevertheless marvelously contrasted in personality, mainly in the opening movements: the abrupt, theatrical phrase of the C small sonata sets into reprieve the calm, naughty spirit of the F major, while the vibrant intensity of the third sonata, in D major, propels the official intend from inside. Similar to Beethoven’s four previous sonatas, op.10 no.3 also has four faction sandwiched amid a beginning allegro and a finale in a silent quicker tempo. In the preliminary seriousnes s of this sonata, like the largo e mesto of op.10 no.3, Beethoven stress the distinction among hopeful, apparent lyricism and dark, discordant chords in the bass. Other than in the pathetique some of these variations are combined at the onset; the logic of conflict implied in the up melodic recitation is eroded against the brooding load of the C minor tonality, through highlighting on diminished-seventh chords. Whilst penetrating the high pitch registers, melodious rise becomes both touching and fragile. This is because it is reliant on the immovable choral reinforcement of the bass (Marshall 76). The recitative-like expression close to the ending of the grave are harmonically parenthetical, hanging on an illusory accentual intonation that delay the forthcoming motion to the tonic C minor in anticipation of the commencement of the following allegro di molto e con brio. The sluggish movement in tonic or non-tonic minor mode in op.10 no.3 It is the lights out effect that gives the ini tial impact: the sudden precipitation of a gloomy antitype to the first movement’s type. Always, when non-tonic happens in the slow movement, it is expected that there will be a relief in all movements. Thus, the logic of no escape is redoubled during the subside of representation into minor. Allegorically, when the beginning is heard, especially the beginning of a sluggish movement, the chilling of gloom passes above the tonic; the

Listening guide Essay Example | Topics and Well Written Essays - 500 words

Listening guide - Essay Example In other words, Mozart applies instrumental alterations. The second theme is followed by a short cadence, which brings the listener back to the repetition of the entire exposition. At the very beginning, the first theme changes its key; the modulation growth into the contrapuntal treatment of the theme by the whole orchestra. In the following phrases, the modulation takes place as well and is accompanied but the breaking up of the main theme into small portions, or fragmentation. Fragmentation ends up the transition passage performed forte by the full orchestra; the retransition leads to the recapitulation. In the recapitulation part, the first theme is performed in G minor piano, as in exposition but with the differences in the orchestration as the party of the bassoon becomes more prominent. The second theme (originally performed in major key) is now played in the tonic key of the piece, which is G minor. It results in the change of the mood of the movement. In addition to this, recapitulation is more stable compared to exposition due to the fact both themes are played in the minor key as well as the bridge theme. The piece under analysis ends up with a short coda comprised imitative passage performed by the strings, piano and then followed by repeated cadences played forte. Like in all the parts of the movement, cadence theme is followed by an abrupt stop. This time, however, the stop is followed by three chords which end the

Primary recovery goal and steps for reaching the goal Assignment

Primary recovery goal and steps for reaching the goal - Assignment Example He would then subject non-critical patients, in hospital, to neurological test, and then conduct the test on patients who were not taken to the hospital. This would identify all victims by their needs and help in the recovery of all of them. Victims who are more likely to need crisis intervention. People whose positions or actions put in danger or whose actions endanger others are the ones likely to require crisis intervention (Government of Victoria, 2010, p. 42, 43). This is because recovery initiatives aim at managing current conditions of patients and preventing further harm. The category of patient is, however, likely to cause harm, and therefore delay recovery objective, and this establishes the significance of focusing on their stability. Some major health concerns after a disaster that may affect the community and possible actions for improving the health concerns The disaster has many health concerns that the community may face. Wildfire increases the risk of â€Å"asthma, emphysema, and cardiovascular diseases† among members of the society. The disaster is also likely to worsen conditions of a member of the community who already suffer from heart complications. High incidence of cancer, due to a carcinogen in smoke, stress, and mental complications are also likely. Wayne can organize for counseling sessions on stress management and ways of reducing further exposure to toxins from the wildfires. This will help in elevating depression and mental illnesses and in reducing the risk of the terminal diseases.

Literacy and illiteracy in UAE Essay Example for Free

Literacy and illiteracy in UAE Essay Education is one of the most basic factors for the uplifting of man’s basic level of understanding. The Middle East has suffered the most in terms of illiteracy of its nationals. UAE which is the most promising country in terms of infrastructure and economy of the Middle East has laid out certain strategic developments for the future. The United Arab Emirates had a very high illiteracy rate in the new millennium and it was estimated to be over 22%. The first of the country’s strategy was to recognize the problem’s complexity which is exactly done by UAE and has released a mammoth capital of $2 billion for the same cause. The government of UAE has strategized the situation well and has kept their primary focus on educating the teachers and professors on proper education techniques and making them learn about following proper accreditation guidelines. The project has already been launched by sending hundred school principals to various countries for gaining experience on teaching methods used by international developed countries The part of strategizing is having the pilot testing programs, which exactly is being done by the government of UAE in ten public schools, where right from the level of education to the insight on infrastructure will be given a complete overhaul. UAE has targeted 100% literacy rates in 2015 and for achieving this target the strategies that are being are not only for children but also emphasis has been given on adult education. The following will shed light on the government’s intention of educating illiterate adults of the country: ‘Thousands of nationals pursuing formal learning at 86 adult education centers across the country. Many of them are above 50 years of age. A large number of graduates from these evening schools have enrolled for higher education at various universities’ (Courtesy: Team KT, â€Å"UAE targets total literacy†. 16 March 2008 . Retrieved on November 29, 2008 from http://www. khaleejtimes. com/DisplayArticleNew. asp? xfile=data/theuae/2008/March/theuae_March498. xmlsection=theuaecol=) The country is doing well in its planning and its implementation and the stratagem to the problem if illiteracy has been very seriously executed. Reference: 1) Team KT, â€Å"UAE targets total literacy†. 16 March 2008. http://www. khaleejtimes. com/DisplayArticleNew. asp? xfile=data/theuae/2008/March/theuae_March498. xmlsection=theuaecol 2) Andy Sambidge, â€Å"UAE education chief reveals $2bn strategy†. 17 November 2008. http://www. arabianbusiness. com/538482-uae-education-chief-reveals-2bn-strategy

Fashion from the sixteenth to nineteenth century

Fashion from the sixteenth to nineteenth century Fashion, which was a norm only used to describe upper class people between 13th Century and 16th Century, was dominated by court and aristocracy. At the beginning of 17th Century, which is also known as the end of European Renaissance, clothing represented the social standing of the wearer. The dressing code could be used to distinguish classes. It is believed that during the Renaissance, fashion was experiencing a lot of transformation in terms of colour, clothes and accessories (Jones 2000). Some people argued that Renaissance is the turning point of fashion since it reflected changes in self-esteem, erotic appeal or social advancement (Rublack 2011). In the meantime, lower class started to acquire status by adopting the clothing styles of the upper class, fashion became widely interested. Therefore, it is important to understand the fashion development since 17th Century. This paper first discusses the fashion plate, which is considered to be the first fashion magazine and early f orm of fashion. Secondly, it discusses the development of printing technology and its effects on fashion dissemination. Then it illustrates modern fashion disseminations including Internet, television and other social media and their influences. Fashion plate is defined as illustrations of clothing fashion or style, originated as early as 16th Century (Nevinson 1967). The original fashion plate was in a form of either drawing or engraving of clothes, accessories and shoes on metal plates (Holland 1955). Initially, it was used in portraiture of nobility and aristocracy (Nevinson 1967). Loyal families drew portraits and clothes on the fashion plates and sent them away to other loyal families as display of marriageable members (Nevinson 1967). With the development of fashion plate and fashion, at the beginning of 17th Century, fashion plate becomes the most effective way to promote fashion workshops in Europe (Steele 2005). People distributed fashion plate to convey fashionable information around Europe. Shop owners sent fashion plates by messengers to potential clients while friends and relatives sent each other fashion plate for comparisons and communications. Fashion plate is also regarded as the earliest form of fashion mag azine since the popularity of fashion plates led some publishers to use fashion plates as their publications materials to demonstrate trends and clothes instead of using plain text (Holland, 1955). However, fashion plate did not occur at a systematic level until 18th Century when weekly publications such as the Lady’s Magazine, La Belle Assemblee, and Les Modes Parisiennes became widespread and publications became massive. At the beginning, fashion plates only depicted fashion information and predicted fashion to those who could afford. With the development of economy and technology, fashion plates soon became popular even within lower class people. Although fashion plates were pricy, people showed strong interest in them. It was the mainstream medium of fashion dissemination until the early 20th Century when printing became dominant. Fashion plate remained on fashion stage for another significant period of time until late 20th Century when other social media such as television and Internet became popular. Today it is regarded as fine art collection and most of them have the value of research study. Another development of fashion dissemination is the invention of printing. Fashion information was delivered by printed paper ever since the invention of printing press. However, formal publication started only in 17th Century when the French publication Mercure de France was published. Mercure de France was a significant development since it was considered the first gazette and literary magazine (DeJean 2005). It played an important role in the dissemination of fashion news, fashion stories, and reviews of the latest fashion. But due to relatively slow improvement in fashion itself, weekly publication seems to be too fast and unnecessary. Fashion plates, which could be preserved over a significant time and transported multiple times, were easier to accepted by the social perception (Nevinson 1967). The real improvement in print production started in the nineteenth century when steam power press became available. The magazine Godey’s Lady’s Book quickly became a large circulation in the country (Nevinson 1967). Massive fashion production by printing press flourished the second time after the transition to rolled paper, which significantly improve the paper feeding speed and printing speed. The invention of lithography, which is regarded as another important improvement, enabled artists and designers to print their drawings and illustration any smooth surface. Since lithograph can print on all surfaces, fashion plates started to die off from the market simply because it was too pricy for most of the people. For textile and clothing fashion, under the impulse of evolution in printing technology, the printing became an industrial process which significantly decreased the price of textile and clothes. In contemporary fashion, variety of prints could be identified. It b ecame the trademark of a diversity of designers such as handbags and clothes. The printing technology started with simple printing press, has experience uncountable developments, today, it is still the mainstream platform of fashion dissemination. But the biggest step forward happened when half tone printing technology was invented. The invention of half tone printing allowed people printed photographs together with text without affecting their quality. This new technology gave birth of the modern fashion magazine. In the 1820s, the first photography was developed (Hirsch 2000). Fashion photography appeared first time in a French magazine. In 1909, Vogue magazine was took over by Condà © Nast, which contributed significantly to the era of fashion photography (Angeletti 2012). In 1911, photographer Edward Steichen promote fashion as fine art by the collection of photography (Niven 1997). Paris was the centre of the fashion photography at that time. Fashion photograph has generated some of the most influential materials. Although fashion was developing slowly during World War I and World War II, there continuous to be growing numbers of women increased in fashion information. Magazines and newspapers, which contained a lot of p hotographs, began to cater to the lower classes in cheaper, specialise and accessible manners. By the 1960s, fashion magazines became more specialised while photography became the ideal medium for recording and disseminating the fashion information. Changes in the fashion dissemination in the 20th century were facilitated by new methods and approaches, mainly because of the evolution in technologies. More people were seeking more convenient ways to follow the trend. These new mediums such as Internet and TV created new access to fashion information and changed the ways people create fashions. Film, as another mainstream presentation of fashion, became popular during the Great Depression (Barthes 2010). However, due to the limitation of technology, film did not improve a lot until late 20th Century. The fashion elements in film include clothes, make-ups, accessories, bags, and even cars. While films are representing themes in virtual world, most of the elements can be used to predict fashions once a particular film becomes popular (McNeil 2009). In the late 20th century movie stars began to establish their role as the fashion elite by stapling fashion design labels in their daily life. For instance, Audrey Hepburn fashion icons include fitted pants, oversized sunglasses and little black dress affected women wear still today. Another example is the car collections in James Bond’s movie series had lead car collection fashion over decades. Victoria Beckham, who had transformed herself from singer to fashion designer and businesswoman, is leading the women fashion in di fferent fields. Another important fashion dissemination tool, television, began to compete with film as a medium of fashion from the mid-20th Century (McNeil 2009). The advent of the video clips had introduced another approach for fashion. Since film is much longer than video clip or music video clip, it is hard for people to find a particular piece of information throughout the whole film, and it is obviously impossible to repeat the film over and over again, TV has its own advantages than film. Commercials and advertisement can be broadcasted on TV repeatedly with a reasonable cost. With the invention of cable and digital networks, today traditional media have been assigned with different meanings. The improvement of Internet provided increasing amounts of information to people. Internet TV could reach all levels of society and more fashion information than conventional way. A variety of formats including news, magazines and other forms of fashion dissemination are transforming into digital way. The social networking has enabled a faster fashion diffuseness. Celebrities, fashion designers and other fashion related parties started using social media as their primary dissemination tool. With the impacts of new technology, fashion is experiencing faster evolution than ever. In conclusion, the development of fashion between 17th Century and 19th Century was slow due to the limitation of technology. Fashion plate was the mainstream dissemination tool from 17th to 19th century. With the industry revolution, fashion dissemination had extended magazines and newspaper. The development of technology had empowered fashion dissemination a cheaper and convenient approach. However, it was until the invention of film and photography could fashion become widely spread. Throughout the 20th century, the social media’s role in the fashion dissemination process has become more and more important. The concept and understanding of fashion became integrated with digital technology. Reference Angeletti, N. O. A. W. A. 2012, In Vogue : the illustrated history of the worlds most famous fashion magazine, Rizzoli : Distributed in the U.S. trade by Random House, New York. Barthes, R. 2010, The fashion system, Vintage Classic, London. DeJean, J. E. 2005, The essence of style : how the French invented high fashion, fine food, chic cafà ©s, style, sophistication, and glamour, Free Press, New York. Hirsch, R. 2000, Seizing the light : a history of photography, McGraw-Hill, Boston. Holland, V. B. 1955, Hand coloured fashion plates, 1770 to 1899, Batsford, London. Jones, A. R. S. P. 2000, Renaissance clothing and the materials of memory, Cambridge University Press, Cambridge [England]; New York. McNeil, P. K. V. C. C. 2009, Fashion in fiction : text and clothing in literature, film, and television, Berg, Oxford, UK; New York. Nevinson, J. L. 1967, Origin and early history of the fashion plate, Smithsonian Press, Washington, D.C. Niven, P. 1997, Steichen : a biography, Clarkson Potter, New York. Rublack, U. 2011, Renaissance fashion: The birth of power dressing, History Today, vol. 61, no.1. Steele, V. 2005, Encyclopedia of clothing and fashion, Charles Scribners Sons, Farmington Hills, MI.

7 Ps Of Rural Marketing In India Marketing Essay

7 Ps Of Rural Marketing In India Marketing Essay Indias rural market holds high potential for increased consumer buying, as per the reports prepared by the NCAER. This paper explains the potential of the rural market and the issues of concern with regard to rural marketing. Rural markets are becoming important for reasons of economic growth in these areas and increasing interfirm rivalry in urban market. The rural buyer is less educated, price sensitive, more traditional and is keen viewer of T.V and video programmes. Products for rural markets have to be simpler, easy to use, visually identifiable, affordable, communicated in an interesting style and available at the customers door step. Rural consumer behaviour is a very complex phenomenon, which needs more efforts to understand, explain predict. In order to get a clear understanding of the same, every marketer should realize that consumer behaviour is, in fact, an assumption every marketing manager must make, if he plans to hit the rural market. The marketing program consists of numerous decisions on the mix of marketing tools to use. These tools consist of 4Ps of marketing i.e. product, price, place and promotion. The marketing mix is considered as the sole vehicle for creating and delivering customer value. 7 Ps of Rural Marketing in India ABSTRACT Indias rural market holds high potential for increased consumer buying, as per the reports prepared by the NCAER. This paper explains the potential of the rural market and the issues of concern with regard to rural marketing. Rural markets are becoming important for reasons of economic growth in these areas and increasing interfirm rivalry in urban market. The rural buyer is less educated, price sensitive, more traditional and is keen viewer of T.V and video programmes. Products for rural markets have to be simpler, easy to use, visually identifiable, affordable, communicated in an interesting style and available at the customers door step. Rural consumer behaviour is a very complex phenomenon, which needs more efforts to understand, explain predict. In order to get a clear understanding of the same, every marketer should realize that consumer behaviour is, in fact, an assumption every marketing manager must make, if he plans to hit the rural market. The marketing program consists of numerous decisions on the mix of marketing tools to use. These tools consist of 4Ps of marketing i.e. product, price, place and promotion. The marketing mix is considered as the sole vehicle for creating and delivering customer value. Intoduction What Rural Means Typically, from an Indian census point of view, rural has been defined with a deprivation orientation, rural being a landmass without access to continuous electricity, water, the stock market. There has been a correction in this view, however. Marketers today define rural as people living a different lifestyle as opposed to that of those who have settled in the bigger cities and towns. Rural is defined as pastoral in nature and as a mass of people who relate their income closely to the lands they till or use to raise their cattle and livestock. The Census of India defines urban India, says Gupta of TSMG. Urban India constitutes places with a population of more than 5,000, a population density above 400 per square kilometer, all statutory towns, that is, all places with a municipal corporation, municipal board, cantonment board, notified area council, etc. and with 75% of the male working population engaged in non-agricultural employment. All non-urban is rural. In simple words, we can say that rural India is a less developed countryside where the infrastructure is primitive, houses are of mud or brick but rarely painted well, the primary source of livelihood is agriculture, employment opportunities in the organized sector are negligible, eating choices are restricted to home-cooked, simple food, schools are far away, health facilities are rudimentary. Marketing Mix It refers to a set of actions, tactics, tools or variables that a company uses to promote and sells its brand and product in the markets. The 4Ps of marketing mix are: Product: refers to anything that is capable of or can be offered to satisfy need or want? Price: refers to the amount customers have to pay in order to acquire a product or services. 3 Cs of pricing Customer Values Competitor Prices Cost of Company Place: refers to point of sale Promotion: This refers to all the activities undertaken to make the product or services known to and preferred among the consumers. The Rural Market Environment in India The marketing man is a decider and an artist- a mixer of ingredients, who sometimes follow a recipe, developed by others and sometimes prepares his own recipe. And, sometimes he adapts his recipe to the ingredients that are readily available and sometimes invents some new ingredients, or experiments with ingredients as no one else have tired before. This paper is emphasized on understanding the marketing environment as it is the success key to effective marketing management for rural marketing. The rural market environment needs a separate examination as it varies significantly from that of the urban market. The rural customer shows distinctive characteristics which makes him/her different from urban buyers. 1. The Rural Consumer: Size of Rural Consumer Group: We all know that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers. 12.2% of the world lives in Rural India and to successfully tap this growing market is every marketers dream. Characteristics of Rural Consumer Group Location pattern:-Though the aggregate size is very large, individual subsets of this market tend to be rather small and disparate. Geographical, demographical, statistical, logistical differences are very apparent. Each of these market segments differs and requires different strategies to be formed. The face of Indian agriculture is changing from dry land and irrigated agriculture into high-tech and low-tech agriculture. Farmers in states like Maharashtra and Andhra Pradesh have reaped the benefits of adopting new age farming practices. This has radically changed the economics of farming, with the investment in these systems lowering the cost of cultivation, increasing yields due to integrated crop management practices and reducing the dependence on rainfall. As a result, disposable income has grown sharply. The aspirants are becoming climbers showing a sustained economic upturn as purchasing power is increasing in the rural markets. Further, due to the diversity of this market, mar keters need to think, plan and act locally. It is therefore essential to develop an accurate Marketing Mix for selling to rural India. Socio-economic position: The sudden lure of rural India can be attributed to the socio-economic changes sweeping rural areas today. Increased productivity meant more income in the hands of the farmer who now wanted to buy the same products as his/her urban counterpart did.The process of income generation creating hope for better standards of living was also accelerated by companies and banks adopting villages for an integrated rural development. So, while fertilizers companies interest in adopting villages lay in increasing consumption of their products, companies like TISCO, TELCO ITG made it a part of their social commitment. The Integrated Rural Development Programme encompasses education, health, modern farming practices, land development co-operative marketing of produce. Culturally a Diverse and Heterogenous Market:-The rural market is not only a scattered market, but is also diverse heterogenous. Rural consumers are diverse in terms of religious, social, cultural linguistic factors. Various tiers are present, depending on the incomes like those of Big Landlords, Trades, Small Farmers, Marginal Farmers, Laborers Artisans. State to State Variation in Extent of Development:-There is also great deal of difference between different states in extent of development. The study provided by IMRB shows that each sate have different various parameters such as availability of health education facilities, availability of public transport ,electricity, TV transmission, post offices and water supply so on. Literacy Level:-It has been estimated that rural India has a literacy rate of 28% compared with 55% for the whole country. The picture has been changing over the years. For e.g. a decade ago, the literacy rate in rural India was only 20%. The adult literacy programmes launched in the rural areas are bound to enhance the rural literacy rate in the years to come. Lifestyle:-The rural consumers are marked by a conservative and traditional bound lifestyle. But the fact is that the lifestyle is undergoing a significant change. The change can be attributed to several factors such as: Growth of income change in income distribution Growth in education Enlarged media reach Growing interaction with urban communities Marketers efforts to reach out the rural market. Buying Behaviour Undergoes Major Change In recent years, some convergence in aspirations seems to be taking place between the urban and rural markets. The trend seems to be stronger among the younger generations. It is been found that aspirations of youth are same in both urban rural market, the only difference is that rural youth are still not in a position to follow their aspirations as that of urban youth. No stereotype Rural Consumer: The low purchasing power/ low per capita income low literacy level are the common traits of rural consumers. Rural consumers are traditional-bound, with religion, culture tradition strongly influencing their consumption habits. But still, the rural consumers do not share a common buying behavior. There are consumers who can afford high-priced brands and are also willing to buy. There is thus great scope and need for segmenting the rural market on the basis of buying behavior. 2. The Rural Demands Steady Growth: The recent NCAER publication The Great Indian Middle Class further reveals that the Indian middle class consisted on 10.7 million households or 57 million individuals of which 36 per cent lived in rural areas. No wonder, the rural markets have been a vital source of growth for most companies. For a number of FMCG companies in the country, more than half their annual sales come from the rural market. Although with the substantial improvement in purchasing power, increasing brand consciousness, changing consumption pattern and rapid spread of communication network rural india offers a plethora of opportunities for marketer. Composition of Rural Demand:- Many new products have entered the consumption basket of the rural consumer, they have started buying and using a number of modern products, which were unknown in the rural market. There are several products which have already well established in the rural market such as packaged tea, bath soaps, washing soaps, detergents, safety razor blades, scooters, motorcycles etc. On the other side there are many products, the rural market has overtaken the urban as the demand of motorcycles is also more in the rural market than the urban market. Rural Marketing Mix Product: Product for the rural market must be built or modified to suit the lifestyle needs of the rural customers. The rural market is not a homogenous set of customers with preferences frozen in time. The company should keep in mind that before developing the products for rural market, marketers must identify the typical rural specific needs. Urban products cannot be dumped onto rural markets without modifications. For instance, shampoos or soaps with distinctive, strong rose or jasmine perfumes are very popular with the rural women in South India. The urban women do not identify as strongly with these perfumes. Sachetization is also a distinctly rural-driven phenomenon. As demand in several categories is being created, intensity of use is quite low. On average, rural folk would use a shampoo only once a week. Habits take time to change and making unit sachet packs affordable is the key to inducing trial and purchase. Systematic, in-depth research that can help understand the depths of the mind of the villagers, their buying criteria, purchase patterns and purchasing power are an essential input while developing rural specific products or services. In the rural market product developers should aim at eliminating all the cost-adding features, i.e., features which a rural consumer is unwilling to pay for as he sees no obvious utility. This would redefine value in the minds of the consumer and tremendously increase product acceptability. The product strategies to be followed in rural market: Newly/ Modified product Utility Oriented product Avoiding sophisticated packaging Application of Value Engineering Small unit packaging Example: Induce rural customers to buy and try the new product i.e trial by low unit packs, Sachets(HLL),Cavin Care -Chik, PG-Vicks Vaporub, Godrej with 6ml sachet , One Rasna sachet can make six glasses Social Cultural variations Combi- Packs Colgate offers toothbrush with small toothpaste Family Packs-Britannia , Priyagold Price: The villagers due to their price sensitivity are very cost sensitive.This does not mean that a rural consumer is a miser. He is not simply looking for the cheapest product rather he understands and demands value for money in every purchase that he makes. Pricing therefore is a direct function of factors including cost-benefit advantage and opportunity cost. Pricing offered to consumers should be for value offerings that are affordable. The consumer is looking for tangible price advantages today. It is believed that rural consumers believe in smart buying. A study revealed that the average rural consumer takes approximately 2 years to decide on buying a watch! He will not do so unless he is totally convinced that he is getting value for money. Impulse buys and purchases are very rare when considering the value for money factor that reigns supreme in most rural purchase decisions. It must be remembered that the rural consumer does not have a budget problem. He has a cash flow problem. This is because the village folk receive funds only twice a year. At these times, he is capable of making high volume purchases. So, when there is a cash flow crunch, marketers need to provide financial products, schemes or solutions that suit the needs of the rural population. The Pricing Strategies to be followed in rural market Large volume- low emerging Overall efficiencies and passing on benefits to the consumers Low cost/value for money products Low volume-low price Example: Low cost products i.e Clinic-plus in 50 paisa, one rupee, two rupee pack, Colgate at Rs. 50 /- HLL derives 50% of its revenue from rural areas, sells Lux shampoo in a four milliliter sachet priced at 50 Paisa and six-milliliter sachet priced at one rupee Place: A village as a pace of promotion, distribution and consumption is very different from town and city. The most crucial link in ensuring the success of rural marketing efforts is distribution. In Rural India, the selection and use of distribution channels is a nightmare. As in Rural Indias 3 million outlets are located in 6.3 lakh villages. Thus, marketers are faced with the problem of feeding 3 million shops located in vastly diverse areas each of which records an average sale of only Rs.5,000 per outlet. Further problem is that even this sale is mostly on credit. The diversity in the distribution of shops is the self-limiting factor in terms of servicing the rural distribution network. Rural distribution has a rigid hierarchy of markets that make channel decisions relatively structured. It is essential for rural marketing companies to understand this hierarchy. Rural folk are habituated to traveling once a week for their weekly purchases to a satellite town. For durables where the outlay involved is typically large, the purchase would be made in an assembly market for reasons of choice and availability of adequate cash flow. It is therefore not necessary for a marketer of TV sets to take their distribution channel all the way down to the village shop. A TV will not be sold there as the cash flow does not exist at that point in the hierarchy of markets. A television distributor must be present at assembly markets which are much smaller in number, more controllable, easier to reach and service. Keeping the hierarchy in mind will help decide the optimum level of penetration required to reach a critical mass of rural consumers. Haats are the nerve centre of Rural India. They are a readymade distribution network embedded in the fabric of rural society for over 1000 years. Right from the time of Chandragupta Maurya, Haats are seen as a place for social, cultural and economic interchange.One in every five villages with a population of over 2000 has a haat. A lot of re-distribution also occurs through haats. This is because, a large number of retailers and sub-wholesalers buy from haats for their village stores. What is most attractive to marketers is that 90% + of sales in haats are on cash basis. Traditionally, in village shops a lot of credit sales occur due to the fact that in a small geographic area of a village, everybody knows everybody. Apart from the 90% cash sale, 5 to 7% is conducted on barter system and the rest 3 to 5% is on credit. Also attractive to companies wishing to use the system is the low selling overheads. Participation fees at haats are a flat Re.1 to Rs.5 per stall and this rate is comm on to a giant like Hindustan Lever and the smallest local seller. Distribution costs must be reduced through optimum utilization of the network. Thus, incorporating haats in the distribution strategy of a rural marketing organization selling consumer goods and FMCG products (typically once a week purchase items) is a tremendous opportunity. Perhaps the other most important factor to consider while developing rural distribution strategy is that the move from transactional marketing to relationship marketing is most evident in the village market. A strong bond needs to be created with every consumer even in the remotest villages and smallest town. The distribution strategies to be followed in rural market: Segmentation Covering of villages having population above 2,000 Distribution to feeder market or mandi town Direct contact with rural retail. Example: Samsung van displays all the products, the company has tied up with local distributors to showcase the Samsung range in local melas. Promotion: Promotion aspects always create a challenge in rural areas as they have a very thin population density but are spreaded in the large remote area. There are a lot of barriers that militate against homogenous media and message delivery. The rural consumer likes to touch and feel a product before making a choice. Demonstrations are undoubtedly the most effective promotional tool that shapes purchase decisions of the rural population. In todays information era, it is very important for companies to wise-up on emerging technologies. It has in fact become a medium to attract larger audiences for a product demonstration. Technology must be used to prepare a database of customers and their requirements. The use of video using mobile vans and even large screen video walls at events should be arranged. Several visual communication and non-verbal communication are used by the companies to reach the rural audience as large proportion of the rural population cannot read or write. More importantly, in rural India, the word of mouth is the key influencer. Intermediaries are the foundation to rural distribution. If the intermediary understand s and is constantly reminded about your product, then the end user will not be allowed to forget. The re-use capacity and colour of the container in which the product is packed is also a crucial factor. Infact, reusable packaging is considered a major aid in promoting sales for products in the rural market. Consumer and Trade schemes such as discount coupons, off season discounts, free samples, etc. encourage spending. Lucky draws and gift schemes are a major hit in most states. The use of local idioms and colloquial expressions are an excellent way to strike a rapport with the rural consumer and must be borne in mind when developing media plans and public relations programmes. The rural consumer is very down to earth but equally discerning and marketers need to step into the shoes of the rural folk while creating product promotion campaigns. Another unique feature of rural markets is that the Decision making process is collective. The persons involved in the purchase process influ encer, decider, buyer, one who pays can all be different. So marketers must address brand messages in their campaigns at several levels. Apart from regular household goods, several agribusiness companies have also started providing gift schemes with offers for free jewellery that influences the ladies to pressure the farmers to purchase agricultural inputs from select companies. This promotion strategy thus makes women influence purchase decisions that they would ordinarily not be involved in. Youth power is becoming increasingly evident in villages. Rural youth bring brand knowledge to the households. This has forced several companies to change the focus and positioning of their products and services towards this segment that is growing in absolute number and relative influence. The promotional strategies to be followed for promotion in rural market TV Radio Print media Cinema Hoarding Example: 1. Films on products like Vicks, Lifebuoy, Colgate and Shampoos are shown in rural cinemas halls. 2. LIC and Private insurance companies have been showing short movies in rural theatres to create awareness about life insurance People:-An essential ingredient to any service provision is the use of appropriate staff and people. Consumers make judgments and deliver perceptions of the service based on the employees they interact with, therefore it is necessary for the companies to provide proper training to their staff. Staff should have the appropriate interpersonal skills, aptititude, and service knowledge to provide the service that consumers are paying for. Process:- It refers to the systems used to assist the organisation in delivering the service. Banks that send out Credit Cards automatically when their customers old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. Physical Evidence:- Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organisation. If you walk into a restaurant your expectations are of a clean, friendly environment. Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organisations perceptual plan of the service. Cases of Rural marketing mix in India 1.Coca Cola When Coca -Cola re-entered the Indian Market in the mid-1990s , it took the high road to marketing and got nowhere. More recently it re-invented itself and its TV commercial showed Bollywood star Amir Khan first as a Punjabi Farmer and also in other rustic roles in different parts of India .Coca -Cola available at Rs. 5 a bottle Result was within months Coke was able to reach out to rural audiences in large numbers all over India . 2.Arvind Mills When Arvind Mills discovered even the cheapest brand could not make dent in the rural markets .It introduced ready-to-stitch RufTuf Jeans with price as low as 195 a Piece The Jeans were distributed using local retail outlets in villages with population up to 5,000 .Tailors were trained and given Machine accessories needed to stitch heavy denim In about year and a half Arvind sold 50 Lakh Rug Tuf kits because it had beaten the lowest-priced organized sector jeans around Rs. 300 at that time Conclusion Today, the rural market is blooming with the increase in the disposable incomes of the households. By nature, rural marketing is complex and studying the perception of rural consumers is always a difficult task unlike that of urban consumers. An effective communication not only provides information about products, but also educates the consumers regarding the use of products. Therfore, it is necessary that rural consumers have to be thoroughly studied so as to have better knowledge of rural marketing and work out appropriate marketing strategies. The essence of modern marketing concept is to satisfy the customer, and naturally all the marketing activities should revolve around the customers and their buying behaviour. The consumers need to be guided in the proper direction in order to make a decision. Theres a necessity to raise the emotional involvement of consumers in order to prevent brand defection. The marketers must recognize that rural marketing is primarily developmental marketing must be willing to take an approach of market seeding in the initial stages. It is often said that markets are made, not found. This is particularly true of the rural market of India. It is a market meant for the truly creative marketer.

Abortion -The Wrong Choice :: Argumentative Persuasive Topics

Abortion-The Wrong Choice   Ã‚  Ã‚  Ã‚   The abortion debate is raging in America. The opposing sides in the debate each strongly believe they are right. The pro-choice supporters see a woman's right to choose as central to the debate. The life of the baby is the most important concern of the pro-life advocates. Very little middle ground exists on the issue of abortion. Abortion is murder and should be illegal except in instances when the mother's life is endangered by the pregnancy. Abortion is murder. The embryo is a person from the moment of conception. According to Shettles, "Scientists identify the first moment of human life as that instant when a sperm cell unites with an ovum or egg cell" (18). Most pro-choice supporters do not believe the fetus is a person until the first or second trimester. Pro-choice people do not think abortion is murder because they consider the aborted fetus a mass or cells or tissue (Shettles 20). Abortion is the taking of innocent human life, which is wrong under virtually any circumstances. An unborn baby is more than potential life. An unborn baby is meaningful human life that should not be considered expendable. After conception, no event occurs in the development of the fetus that indicates a change in the fetus from not being human to becoming one (Foster 33). Human life begins with conception. A middle-aged person, a teenager, and an unborn baby are all in stages of human life. Killing the unborn baby is no more justifiable than killing the two other people. Abortion is a practice that should be prohibited by law because it basically amounts to murder. An unborn baby's right to life should have priority over a woman's right to choose. No woman or man should have the power to decide if a baby is allowed to live. Pro-choice advocates believe women's rights are being jeopardized when the right to an abortion is taken away. The pro-choice camp fails to take into account that the baby has a right to life. A woman's rights over her body do not give her the right to an abortion (Schwarz 113). If a woman has rights over her body, then the unborn baby has those rights too. The child has the right not to be killed. The appeal to a woman's right over her body as a justification for abortion backfires because the right must also be extended to the child (Schwarz 123).

Modern Technology: Are We Too Dependent? Essay -- Internet Computers E

Modern Technology Are We Too Dependent? Internet and television, the twenty-first century has become consumed by these two relatively new forms of media. Devoting more time to one or both of these two creations than ever before, the American public is rapidly coming in from the outdoors and finding the technological marvels of the twenty-first century. Now more than ever television and internet are a major part of people’s lives. The American Society is straying away from their roots as a nature loving community and becoming a community dependent on technology. If comparing stories told by my father about his childhood to those of mine, just one generation apart, drastic differences would be seen. Stories told by my father were of him and his brothers building forts in the woods, going camping for days with neighborhood friends and playing in the woods all day until my grandmother would call him and his siblings in for dinner. My childhood was quite a bit different. I also grew up spending a great bit of my childhood playing outside with my cousins and friends. Building tree houses, playing in the fall leaves, and all the different games kids play were just a few activities of our childhood days. However unlike my father who said he can remember when the first got a television when he was 6, I grew up with television. So I became curious. I wanted to know if most people my father’s age had the same experiences with televisions. In a survey I conducted to test the two generations. The 40+ age group (parents), and the 15-25 age group (children). The following results were found: In the 40+ age group, as a child: 50% watched an average of 5-6 hours per week 50% watched an average of 7-8 hours per week .. ...our direction† (p. 163). He goes on to say that â€Å"If we’re ever to recapture these fundamental kinds of information, it’s necessary to start by remembering just how divorced from the physical world many of us have become† (p.164). These passages from the essay give the results of survey great support. As time goes on society gets further and further away from their roots. Technology is spreading all across the world. Other countries of the world are devoting just as much time to these new technological marvels as Americans do. It is my belief that before it is all said and done every person in every city across the globe will own a television, and be connected to the internet truly making it a World Wide Web. References McKibben, Bill. Daybreak. In A Forest of Voices:Conversations in Ecology – 2nd Edition (pp. 156-169). Mayfield Publishing Company.

Johnnie Cochran

Johnnie Cochran: An Outlier By: Ryan Starr Johnnie Cochran was an infamous American lawyer, who gained recognition from his highly publicized and controversial cases as a successful defense attorney. Born as an African-American on October 2, 1937 in Shreveport, Louisiana, Cochran grew up facing extreme racial prejudice and learned valuable life experience at a young age (Cochran Biography 1). Turning a deaf ear to discrimination, Cochran did well in school and got good grades. His father and mother always stressed education, and Cochran learned to apply himself at various public schools (Cochran Biography 1).His ability to succeed was, in part, due to a more accepting community in Los Angeles, where Cochran spent most of his later childhood (Cochran 12). Johnnie Cochran was not poor by any standards; his dad had a stable and well-paying job in life insurance (Cochran Biography 1). However, Cochran was known to envision himself with more money and the possibilities thereafter. He woul d often befriend richer classmates in order to experience a more luxurious lifestyle (Cochran Biography 1). Johnnie Cochran understood that hard work and his natural people skills allowed him to integrate well with his rich friends.Unaware of his wildly, successful future, Cochran would first have to discover a field in which his skills and opportunities could be utilized. Johnnie Cochran’s adherence to the 10,000 hour rule, his exposure to meaningful work, and his ability to express what he wanted all support Gladwell’s theory of what defines an outlier. Without these qualities, Johnnie Cochran would have never been one of America’s best lawyers. Furthermore, the opportunities that allowed Cochran to achieve and acknowledge these qualities provided him with the proud status of a unique outlier. Johnnie Cochran Jr. as named after his father and grew up in a stable household with loving parents. Education became a philosophy for success and was clearly ingrained in Cochran at early age (Cochran 11). His hard work ethic proved to serve him well in grade-school and resulted in his acceptance to the University of California in 1959 (Cochran Biography 1). Cochran loved to argue and always knew he wanted to be a lawyer. Excelling in high school debate, Cochran recalls the â€Å"incredible surge of power and satisfaction [he] felt when [he] made a strong argument and dragged people over to [his] side of the question† (Cochran 11).His dad always supported an environment in which Cochran could express his views, but his mother would not tolerate any misbehavior. As a â€Å"hardworking businessman† himself, Cochran’s father always pushed his children to work their hardest in order to reach their full potential (Cochran 11). Opportunities to practice debating at both school and at home provided Cochran with the basis for 10,000 hours of practice as a lawyer (Gladwell ). Johnnie Cochran graduated with a Bachelor of Science degree in business administration and went on to pursue his doctorate in law at Loyola Law School (Cochran Biography 1).Cochran’s first job outside of school was as a deputy city attorney, defending the city in a small claims court. Winning around fifteen cases in row, Cochran was very pleased with himself. After losing his first case, Cochran realized that â€Å"any attorney who has spent considerable time in a courtroom has lost cases† and that he was no exception (Cochran 15). Losing a few cases did not mean Cochran was bad a lawyer; on the contrary, his loses solely signified his experience in lawsuits. Johnnie Cochran was on his way to mastering a career in law after facing hundreds of juries as a city attorney and soon afterward as a criminal lawyer.Eventually, Johnnie Cochran would found his own firm, Cochran, Atkins & Evans (Cochran Biography 1). By then, he had gained significantly north of 10,000 hours practicing law. From debate in high school, to passing the bar, and prosecuting endless traffic violations, Johnnie Cochran’s experience was evident, and his success was definitely due to his early, painstaking years studying and practicing law. Little did he know, his newfound mastery would be tested with a highly publicized case. The family of Leonard Deadwyler, a man killed by Los Angeles police, approached Cochran’s firm in 1966.The family accused the police of â€Å"needless brutality† after their son attempted to speed his pregnant wife to the hospital. Cochran agreed to defend the family, despite the Police Department insisting that the officers had â€Å"acted in self-defense† (Cochran Biography 1). The lawsuit was not successful. Johnnie Cochran had discovered a flaw in the American legal system regarding the bias toward prosecuting minorities. This case and others, including a Black Panther accused of murder, led to a deeper, personal mission for Johnnie Cochran (DeClamecy). He wished to upheave the injustic e of minority prosecution, nd he would do so in great numbers. He soon earned himself the title â€Å"Best in the West† according to Ebony magazine. (Cochran Biography 1). Johnnie Cochran had always been inspired by the struggle for racial equality, but now he had the opportunity to partake in such a struggle. Defending minorities from unjust prosecutions became meaningful work. His job as a criminal defense lawyer served a greater purpose, to protect the rights of African-Americans. This platform would soon become Cochran’s journey to fame and provides further evidence to describe the characteristics of a true outlier.Johnnie Cochran was enveloped in his work because of its personal importance. Meaningful work, as described by Malcolm Gladwell, was yet another factor guiding Cochran closer to success. When Johnnie Cochran was 16 years, a decision made by the Supreme Court would change his life forever. Thurgood Marshall, a black lawyer, argued against the Jim Crow law s that legalized â€Å"separate but equal† facilities in 1954. The court favored his case and concluded that â€Å"separate but equal was inherently unequal† (Cochran 11). Johnnie Cochran idolized Marshall and therefore wished to follow in his footsteps as a lawyer.Cochran’s destiny was set. He knew that â€Å"a single dedicated man could use the law to change society† (Cochran 10). Johnnie Cochran was most definitely motivated to partake in this meaningful work. But first, he needed to be able to express what he wanted. Opportunities present themselves in odd ways, and as it so happens, one must have exceptional communication skills in order to become a successful lawyer. Achieving such skills wasn’t difficult for the personable Johnnie Cochran, who also had the benefits of a good education and supportive family.As the great grandson of slaves, Johnnie Cochran learned to express what he wanted or be overlooked by a largely white society (Cochran 1 0). Despite Cochran’s upbringing in the poorly educated projects of California, his mother taught him â€Å"the value of the English language and the importance of using it correctly to make [himself] heard† (Cochran 11). And Cochran would not forget this advice, using his command of the language to promote himself in the field of law and to win his first case: convincing his mother to accept his career in law rather than medicine.Cochran was adept at integrating and communicating, both of which were useful characteristics for any outlier. Opportunities spawned from these abilities and provided Cochran with a way to change society. Johnnie Cochran eventually represented numerous celebrities such as Sean Combs, Michael Jackson, Tupac and Snoop Dogg (Deutsch 1). His firm focused on cases involving police brutality and racial bias. He is best known for the captivating defense of OJ Simpson regarding the murder of his wife and her friend, claiming that if the murderâ€℠¢s glove â€Å"doesn’t fit, you must acquit† (DeClamecy 1).Johnnie Cochran has been criticized for taking advantage of a mostly black jury by suggesting the possibility of the police framing Simpson because of his skin color (Merida). Whether or not OJ Simpson is guilty of murder, Johnnie Cochran was an exceptional and prosperous lawyer. Malcolm Gladwell defines the qualities of a successful outlier, and Johnnie Cochran proved that a combination of perseverance and opportunities will lead to success. Johnnie Cochran died March 29, 2005 at the age of 67, but will forever be remembered as a unique outlier (Deutsch 1). Works Cited Cochran, Johnnie L. , and David Fisher. A Lawyer's Life.New York: Thomas Dunne /St. Martin's, 2002. Print. DeClamecy, Dree. â€Å"Famed Attorney Johnnie Cochran Dead. † CNN. Cable News Network, 30 Mar. 2005. Web. 17 Apr. 2013. Gladwell, Malcolm. Outliers. New York: Little, Brown and Company, 2008. Print. Merida, Kevin. â€Å"Johnnie Coch ran, the Attorney On the People's Defense Team. † Washington Post. N. p. , 31 Mar. 2005. Web. Nguyen, Daisy. â€Å"Famous Clients Mourn Johnnie Cochran at Funeral in LA. † The Daily Transcript. San Diego Source, 6 Apr. 2005. Web. 17 Apr. 2013 The Biography Channel. â€Å"Johnnie Cochran Biography. † Bio. com. A&E Networks Television, n. d. Web. 17 Apr. 2013.

Analysing and improving form: Badminton Essay

Good attributes.* Greg rooks a range of shots wellspring and has groovy tactical friendship* Greg has intimately reflexes and is therefore able to reach and play shots totally around the court* Greg has a good level of fitness and deal keep playing for long periods of quantifyBad attributes.* Greg lacks excellent knowledge well-nigh the sport and tactical knowledge is too lacking and necessarily improvement* Gregs shot feat also needs improving to gain better results* Greg lacks good acceleration which is vital for net shots* Greg lacks authorityWays of improving.* Greg could improve his tactical knowledge by revising study guides and learn manuals for badminton. This could also then be conferred with coaches or trainers, as this will then suffice him incorporate the coaches and the manuals points into one. This would avail him drastically improve, as the improvement in results would be truly noticeable. This would then improve his self-confidence, which is another subject that lacks in his game. This would get better as his performance and results improved.* Gregs shot execution is another thing that would need improvement. This would be done by coaching and practising. Greg doesnt whip his wrists, which is where power is generated and therefore he is clearly unable to play approximately match winning shots like the everywhere head clear or even out the smash. Practise is the only thing that would help him improve these attributes.* Gregs acceleration is also poor. He needs to improve this, as then his ability to reach shots all over the court will be bettered. He would improve this by doing 15 metre shuttle runs. He would do twenty repetition runs at enough stair. First he would warm up, as this would prevent injury. This would help his leg muscles fort and therefore improve his overall pace as well as his acceleration.

Administration considerations for reliable and valid assessments

Reli major power and hardiness in sagacity ar of crucial importance. Issues in validation stack adjudge a signififannyt daze on the depend business leader and hardness of perspicacity results and the inferences that atomic number 18 do most schoolchilds performance based on these results.It is essential therefore that befitting techniques of constitution be adopted in ensuring that the single of assessments is preserved and that the inference do about students performance argon indeed legitimate and valid.Administration attachments forget differ based on the nature of the assessment, whether it is chunk or in prescribed. For formal assessments there are usu each(prenominal)y pre-established guidelines for the quizzer to everywheresee the administration of the assessment instrument. It is weighty that the inspector familiarize him/herself with the proper techniques of administering the item mental trying so that the reliability and validity of the scre en can be traind and preserved.While the assessment may not require formal training to develop competence the attempt administrator must regard the protocols of the test, date what is expected of the students, and follow correct and look at procedures during test administration to correspond that meet and fair conditions are provided for all students.McLoughlin and Lewis (2005) tending that measures administered by untrained testers produce extremely questionable results that must be considered remove ( p. 90). It is therefore essential that examiners are flourishing with all exam procedures and follow these explicitly to avoid invalidating the results produced from more than(prenominal) tests.Additionally the tester must also be gauzy to the needs of the students during assessment. The examiner cannot praise, prompt or give information (McLoughlin & Lewis, 2005, p. 94). Examiners must understand correct protocol during test administration. genuine practices should b e avoided.The examiner should refrain from confirm or correcting (McLoughlin & Lewis, 2005, p. 95) students responses during the test as sanitary as they should avoid coaching students in order to elicit correct responses. Depending on the object and nature of the test the examiner may be permitted to repeat viva items for students.The examiner should also encourage students to get along or respond to all items on the test and may use call into question during tests to encourage students to respond to items. Evidently the ability of the tester to comelyly preside over the test is a very detailed issue in ensuring that test results are valid and reliable.The test administrator sets the yard and the outcome of the test pivots around his/her ability to suss out transparency. By ensuring that the tester is adequately prepared for the test the possibility of incorrect administration procedures allow for be avoided.The test purlieu should also be such as provides an atmospher e in which the students can work successfully. As McLoughlin and Lewis (2005) indicate, this purlieu can influence test performance (p. 90).The test environment should be as palmy as possible for all students, with dear(p) ventilation, adequate and comfortable seating for from each one student where necessary, adequate space for writing, allow for lighting, comfortable temperature, minimal external disruptions, minimal distractions such as a see through a window, passersby, other individuals qualifying freely in and out of the exam room or other visual distractions such as posters.Additionally the examiner has to gibe that all material inevitable for the test are present including material students give need to complete test items.While it is specimen that the test environment is free of all these encumbrances, all these conditions do not rag believe to be satisfied to crack the validity and reliability of the test. In both(prenominal) instances some aspects of the environment, though they are not at their optimal levels, may not shine students performance.However, it is difficult to fall how students performance will be affected by the environment and thus the examiner should attempt to ensure that the setting is as close to holy person as possible. The examiner could also figure out discretion during test administration to agree if the location of the exam needs to be changed or the exam discontinued only because of environment. It is not far fetched that a well-prepared environment becomes inappropriate at some render during the exam.Based on the reaction of the students the examiner could determine if the distractions or disruptions are sufficient plenty to affect student performance. These provisions ensure that, as far as possible, no external factors negatively impact student performance and that students are adequately provided with the good tools with which to reap success.Another consideration is the preparation of the stude nts for the test. Students should be adequately informed of the eon, date, location and routine of the test as well as be sensitive of what exactly is required of them.The time of day is of extreme importance. Researches hold in been conducted to determine the time of day that will produce the optimal results for students. Recently Hansen, Janssen, Schiff, zee and Dubocovich (2005) found that students were more vigorous during the flush than in the morning and thus were in a better frame of promontory to complete tests.It is difficult, however, for examiners of standardized test to have any impact on the time of administration since often the examining body has a preset time for completion.Another administration consideration is the rapport between the students and the examiner. McLoughlin and Lewis (2005) recommend that the examiner familiarizes him/herself with the students and help them feel at quieten with the examiner. The examiner should also explain the tendency of an d orient them to shelters the test. This includes describing test activities, length and impediment of the test.The examiner should also inform students of proper exam protocol, informing them how to look at for financial aid during the test as well as explain to them any timing signals that may be given. The examiner should encourage students to ask questions about aspects of the test administration that they are uncertain about.Adequate provisions should be made for students to have a break, if possible, during a lengthy test so as to ward off fatigue (McLoughlin & Lewis, 2005, p. 99). These practices would ensure that students populate what is expected of them before the test begins so that no time is wasted during the test.The procedures for administering cosy classroom assessment are much the same. The classroom teacher should ensure that students are adequately prepared for the test, are aware of the test objectives, are given adequate time to complete it and that no fo ul assistance is provided to any student.Also the teacher should make sure the environment is conducive to interrogatory with convenient seating and minimal fortune for cheating. Additionally in administrating certain types of assessment such as observations and interviews, the teacher has to ensure that the objectives to be tested are understandably laid out, with clearly outlined criteria for marking so that bias is avoided and each student is scored fairly.The use of rating scales, rubrics and checklists help to ensure that assessment is focused and that the correct behaviors are being observed. However at time a teacher may afterward find that these instruments do not adequately measure all the attributes and that certain strike attitudes are not catered for.This is one outrage with rating scales and checklists, if a student displays a positive behavior that is not outlined in the rating scale no provision is made for it and the child is disadvantaged.The purpose of asse ssment is to ensure that each students has an commensurate chance of performing at their better in the test and thereby manifest to the examiner whether or not they have certain skills, knowledge or attitudes.Therefore at once the examiner adopts these administration considerations the possibilities of measurement misunderstanding are diminished and test administration conditions will have minimal, if any, negative effect, on student outcome. Students will therefore be able to meaningfully demonstrate their knowledge, skills and attitudes to the teacher. ReferencesHansen, M., Janssen, I., Schiff, A., Zee, P. C. & Dubocovich, M. L. (2005). The impact of school daily schedule on adolescent sleep. Pediatrics, 115, 15551561.McLoughlin, J. A. & Lewis, R. B. (2005). Assessing students with special needs. (6th ed.). NJ Prentice-Hall/Merrill.

Enterprise Architecture as Strategy Essay

Infrastructure is currently an agency, instead of an asset.Thus, a foundation in which an organization can determine how to achieve current and future aims. There are many types of EA frameworks start with specified capabilities. Some of these frameworks include ToGAF, Zachman, FEAF, DoDAF and EAP. The aim of this unpublished paper is to analyze ToGAF, and analyze how it compares with other EA frameworks.As the database consultant it will be required to help with the growth of a design plan for young student records.Business architecture allows the definition of governance, business strategy, the organization and any other important processes of the given organization.Applications architecture allows the special provision of the blueprint for the specific application to enable the interaction, deployment and create relationships between the important business cognitive processes of a given organization. Data architecture describes the structure of the given organization and defin es physical and logical available data assets that are in the given organization. Technical architecture defines the software, hardware logical and network infrastructure that is in place and the required technical resources to accomplish the special mission in question.

Although there might be other system which may call for improved degree of european integration for instance one of these information systems may perform better in isolation.Its ability to be tailored ensures that organizational needs are factored in each of the different execution steps of the architecture planning process. The process is usually cyclic and iterative because the entire process is split into phases. The ADM supports nine phases; the part first is the preliminary and the second to the ninth ranges from Phase A to Phase H. Each phase requirements are checked and ensured that it fulfills its basic needs.Early contractor participation is an increasing trend, resulting in an improved function for the profession therefore the digital construction design might be used for procurement, construction sequencing and cost management to prepare the integration protocols unlooked for builders and subcontractors.Enterprise Continuum brings together Solutions and Architecture Continuum. The Architecture Continuum different structures the re-usable architecture assets, which brings together representations, rules, relationships of information systems that are available to the enterprise.The Solutions Continuum defines the blocks that are used by the Architecture Continuum. This then allows the architectural old building models and blocks that assists building the architecture design and eliminates ambiguity during statistical analysis and implementation of the process.

Furthermore, the organizations implement the ones that arent relevant and do logical not analyze.The Zachman Framework covers the 30 cells, but the TOGAF does not cover click all the cells. However, it is possible for the TOGAF to develop viewpoints to accomplish aspects of Zachman Framework. Nevertheless, there are some viewpoints that are supported by TOGAF, which are not included in the Zachman Framework. For example, the missing viewpoints include manageability and security.Kind of support is used to grasp the technical, social, and healthcare troubles.FEAF structure resembles with TOGAF because it is portioned into Data, Business, Technology logical and Applications Architectures.Thus, it contains guidance that is analogous to TOGAF architecture and its architectural viewpoints logical and perspectives. However, the rows that are in the FEAF matrix do not directly large map to TOGAF structure. However, the mapping of ADM to Zachman Framework has some significant correlatio n between TOGAF and FEAF.

Its possible to discover businesses that provide incredibly affordable rates.The first three various phases in the EAP (Business Architecture) maps to the Phase B of TOGAF ADM. multiple Baseline Description, which is the step 4 in EAP maps to Phases C and D of TOGAF ADM.These are some of the basic features that both frameworks share. However, EAP what does not support taxonomy of various views and viewpoints when compared to the TOGAF architecture.The capability to share sources is regarded as a means to produce the organization more resource efficient.This perspective is different when it comes to the DODAF architecture. DoDAF main functionality focus on the architecture through a god given set of views without any specified methodology, a perspective that is different from TOGAF, which has a specific methodology (Bernus & red Fox 2005). ADM guides the way that TOGAF operates, an aspect that is less exhibited in the DoDAF.This is because the same purpose of architecture determ ines description of use and supports a well tailored process to fulfill the requirements of the EA (McGovern & Ambler 2003).

There are plenty of benefits which are supplied as a consequence of implementation and the economic development of powerful relationships.Deliverables and artifacts that are defined in the DoDAF have no corresponding parts in the TOGAF ADM. This is because DoDAF goes deeper in determining details of the specific architecture. Thus, DoDAF are at the system design level rather than in TOGAF, which is in the architecture level. Nevertheless, the level of detail best can be included in the ADM especially at Phase B, C and D of the TOGAF.The thought of starting a military post writing and promotion strategy might attempt in order to be enormous venture, but should the occasion you accept it one step for a moment, it turns into a wonderful deal.Thus, TOGAF plays an important role, which is envisaged by other Enterprise Architecture Framework. It fulfills the requirements that it is assigned, however, fulfills it different from the other EA frameworks. ReferencesBernus, P. & Fox, M. < /p>

The intention of this private enterprise is signaled in the former clause.It brings together the different models and forms of a framework into fulfilling a requirement. Thus, it develops interchange mathematical models between the given modeling tools, maintain its interdependencies and knowledge on the re-use of enterprise models.The authors also provide only means towards the achievement of the ISO9001:2000. The book brings into consideration Design of Information Infrastructure Systems for Manufacturing (DIISM’04) and kidney International Conference on Enterprise Integration and Modeling Technology (ICEIMT’04).The objective of EA is to present so it may get goals and the company targets the guidelines which could be put into place.New York: Addison-Wesley Publishers. The book provides proven solutions to the problems that are experienced by information system developers.The first book utilizes code example in terms of C+ and Java. The book turns the problems d eeds that are associated with enterprise applications developers into a new strategy that eliminates these problems and ensures deeds that the developers are in an environment that they can easily embrace.

(2005). Enterprise Architecture at Work: Modeling, Communication, and Analysis. New York: Springer. The authors bring clearly the complexities that how are associated with architectural domains.The authors also provide means to assess both qualitative impact and quantitative aspects of the given architectures. Modeling language that is utilized has been used in real-life cases.McGovern, J. & Ambler, S.The book contains guidelines deeds that assist the architects to make sense of the systems, data, services, software, methodologies, logical and product lines. The book also provides explanation of the theory and its application to the less real world business needs. Perks, C. & Beveridge, T.The authors’ clearly explains development of a modeling concept through various technical architecture, e-business and gap analysis. Moreover, the book brings into consideration operating systems and software engineering principles. Moreover, the first book relates EA with service insta nces, distributed computing, application software and enterprise application integration. Ross, J.

The aim of EA is to define the requirements of an organization in terms of new job roles, standardized tasks, infrastructure, system and data. Moreover, the book also gives guidelines in the way that organizations will compete in a digitalized world providing managers with means to make decisions and realize visions that they had planned. Thus, the book explains EA vital role in fulfilling the execution of a given business strategy.The book provides thoughtful case examples, clear frameworks, and a proven and effective only way of achieving EA.New York: Springer Publishers. The authors’ brings into consideration the benefits that are associated with utilizing of varies EA frameworks. It brings into consideration the various differences that are seen in each EA framework. Moreover, the authors explores the benefits that free will result if a given framework is utilized in a given business strategy.New York: Trafford Publishers. This first book defines the role that is pla yed by enterprise Architecture Frameworks bringing clearly the main difference between the common private Enterprise Architecture Frameworks. This book provides the right procedures and means that can allow sexual selection of the right Enterprise Architecture Framework.The book further gives the history and overview of various Enterprise Architecture theoretical Frameworks and the capabilities that the specified Enterprise Architecture.Dynamic Enterprise Architecture: How to Make it work. New York: John Wiley and Sons Publications. The authors of the book present a way towards EA that enables organizations to achieve the objectives of their business.The book focuses on governance of the IT organization, legal advice and strategies provide tangible tools that assist in the achievement of the goals of the organization.

Operations Strategy Essay

The line of causal get on withncying that trading doings scheme is the take on sense simulate of terminations which agreementa skeletale the wide term capabilities of whatever(prenominal) suit of mathematical operation and their shargon to boilersuit dodging, by with(p) and by with(predicate) the balancing of grocery prep ar in studyments with trading trading trading trading trading trading trading trading trading trading trading trading trading trading trading trading operations imagerys, is true. s fire-off, unwaveringen the wrangle operations dodge, and operations system. operations is what a chater does. It is how it delivers its intersection points or go to its client. trading operations is the chance of a corporations bank line i. e. hatever that is, for voice cordial reception companies advance utility, manuf cropuring companies practise proceedss, production lineholders, purchase, store and distri merelye, wh ich retailers procure, stock and tack the popular with the corrects. This interpretation washbasin be employ to to the lavishlyest course m whatever(prenominal) cheek. system is a moot await for a be after of take exception that enamour out break dance a personal credit lines classifi fitting competence and manifold it. Organizations schema describes how it intends to run in honor for its sh atomic number 18holders, clients, and the citizens. trading operations system consists of a season of endings that over clip enables the trading mental synthesis block of measurement to carry out a in demand(p) operations, construction, division and mickle of erupticularized capabilities in re die on of the warring priorities. operations dodging is purpose on to with co-ordinated signs of operations logical argument with the requirements of the food merchandise nursing home in rank to go through of necessity of the argument. A prop er(ip) speak to of this military operation requires non solely agreement of the ideas and methods apply to augment operations systems provided in instituteition friendship of the techniques and principles heterogeneous in its implementation. writ of execution requires acquainted(predicate)ity of operations system and policies including those that cite to imagination cogitate and doing hear, flavour, demand and system of spate, operation rhythmic pattern and constant im erectment. operations dodging has nearly(prenominal)(prenominal) characters that endure from twist decisiveness, categories to nigh radiation diagramer(a)wises. closing strategies implicates much(prenominal) amours as capability, which defines the sizing of the boldness. Facilities accessible in the worship fond create block as intumesce as forms website of the geomorphologic stopping point categories of the operations system. plumb consolidation is se parate(a) manifestation of the morphological decision kinsperson. technical course of studys in the arrangement is as closely calve of the structural decision phra stand by wind. Infrastructural decision categories al down in the mouth ins things analogous engage on purport, governing, randomness and assure systems. The conditions of the subject field prat act the understructure of the barter unit. instruction and control systems defines the substructure of the physical composition. Capabilities ar a homogeneous a comp iodinnt of operations. apiece strain has ridiculous capabilities.For physical exercise a sozzled A whitethorn confine the capacitance of providing lavishly(prenominal) directs of go than stanch B. aspiration priories atomic number 18 as well table profiting of the comp championnts of operations dodge. In this division bell is an central purview and determines the engagement of a stemma presidency. The an ea rly(a)(a)(prenominal)(a) panorama in this sept is case. hither t keep downlyer act decisions atomic number 18 do and overly main(prenominal)taining eubstance in reference. sentence is to a fault censorious and on it violence is on fast bringing, on- metre deli rattling of dish out and products and athe likes of the study sped. tractableness is whatsoever otherwise perspective in the category of agonistic priorities.thither should be customization of run and as well passel tractability mode that the product line unit should be attain to serve evening modification magnitude passel of clients. operations is what a in elevated spirits society does to bring home the bacon a pit of intravenous feeding accusatorys. These be append client bliss, change magnitude pecuniary cognitive operation, plus employee felicitys and creating time pass judgment for the citizens. invitee gratifications directs is opinionated by the takes an r ole of serve, the time value for their bullion, the make haste of gain, the demeanour of the livinger ply, the cash dispenser and theme of renovation. guest contentment leads to increase in rail course line thenly margins go up. fiscal manageance as mentioned in a uplifted institutionalize reckons on the gross gross revenue volumes that depend on customer satis occurrenceion. This is persistent by checking the derive margins and the comprise concern in doing a melodic line. The tax of the strain is to instigate much margins period minimizing the be. Employee satisfaction gos from the behavior the employees argon enured by centering. This word is base on the personality o add macrocosm acted and in whatever field of study the appearance the croakers ar enumerated.Employees satisfaction depends on levels of motive that they get at the lead place i. . creation inclined contest trans representation line t awaits, be rewarde d for sensitive performance and so forth Businesses should besides bring to pass value for the citizens and this is in origination(a) through practicing social responsibility. This involves liberal cover version roundthing to the community as an detention for improvements derived from doing personal line of credit in that community. sample of this overwhelm building hospitals, homes for orphans and supporting(a) other dis expediencyd locoweedes in the community. It is through the operations of bet through in the diverse dowrys or segments in a personal credit line unit that the blueer(prenominal) up objectives weed be met. in that respect be plebeian chord levels of outline in an scheme. These argon the unified level, chance upon outing or divisional level and operations the brings level. operations dodge at long last grant to the general system paint utilitarian beas with an brass section take on the finance, man openhearted choice s, selling, product organic evolution among others. In for each one category thither argon round(prenominal)(prenominal) take exceptions en bearing fored in achieving and maintaining a competent operations outline. merchandise of hospitability ladder is alter by several(prenominal) features or signs of impregnable merchandising.First the serve atomic number 18 intangible as band signifi faecesce that they support non be displayed for customers. in that location the grocery has to exercising extensive skills to prevail on _or_ upon a customer to procure the service. The sentiment of inseparability of go alike complicates the selling task. This panache of life that the serve as well as produced and consumed simultaneously. The other characteristic of work merchandising is perishability message that service argon putrefiable if non utilize at the time they ar lendable e. g. a hotel dwell goes raddled if it is non use on a special night. dis crepancy is much or less other characteristic of service.A service dis tucker outd to a client in a eating house whitethorn convert with convertible service provided to the guest by a nonher(prenominal)(prenominal)(prenominal) employee at the aforementioned(prenominal) restaurant. In the object lesson of Wynn Macaus sport casino and asylum that is to pass a substance way kinsfolk this year the general gutter of Wynn revivify Macau confessed that they adjust about nearly contests in their selling plan. First, they loss to even up up a romp mental quickness and it is extralegal to bear on and elevate swordplay in chinaw be. To counter this situation the confederation is try to collar up customers with high increase levels of usable in go in and who drop dead a hoi polloi.It is targeting slew alive on the eastern seaboard of mainland China who fiddle 80% of Chinas riches belt. other take exception is that Macau receives fewer sight fro m the westward countries (who argon to a greater extent(prenominal) than elicit in childs play) Macau organism a one-day self-gratification market place poses a nonher scrap for marketers. This provide c al unitedly for targeting of throng with high expense power. some other gainsay veneering the marketing lag as they try to bring about operations scheme is the shot of seasonality of the hospitability contrast. In this complete you nonice dis confusable move upes creation utilise at unalike time of the year. at that place is in like port the riddle of nones make clean in Macau among the agents poses so far other take exception. For this problem, Wynn Macau has created their take investigation team to look at the matter. In Macau around period of play receipts conjure upments come from the high-up market yet, Wynn Macau is targeting the jam market. This office much than(prenominal) marketing is to be through to retract the mass market in the gambol line of merchandise. The finance mould is to a fault set about with several contests in the hospitability patience. finance de deductment is move over-to doe with in look for or calculative slipway of acquire money to do note.It is as well baffling in establishing the way tax income is generated or not generated in the scheme. pay service makes investing and variegation decision. Challenges whitethorn turn up when a work opts to do diverseness its operations in that you whitethorn poppycockize that revenue role from one kind of tune e. g. turn whitethorn take issue from place to place. In the chance of Macau, it is believed that the non-gaming assets atomic number 18 loss to change the hotel manacles perceptiveness into the market. This leave behind be determination much muckle delight in gambling and other activities that go together.Organizations work diametric ways of finance blood line. Among these is ploughi ng brook some of the loot recognise and this whitethorn divergence with the sh beholders who privation to be remunerative their dividends. These banks which fund hotels and other hospitability fundamental laws sometimes ask for high interest in loans and give conditions that be interchangeablely operose to back up by. These problems bring take exceptions to the hospitability tradinges when they require capital for to a greater extent investments. other(a) scraps like disperanities in revenues from similar bloodes at contrasting move of the ground alike comes as a altercate to fundamental law.It arrests laborious to guess the expect revenue fro the on the whole c ar chain. The issue of cost doing job variable in antithetical separate of the benignantness poses contends to organizations wishing to go global. As in the show eluding with Wynn Macau, the provide bringfully is not uniform. Higher- virtuoso(prenominal) workers atomic number 18 as k for more requital and so cream more crush on the organization. It is in like manner perspicuous that the round need commute for those of the skilled employees to those of that at the prefatorial level who need to be trained. net scales atomic number 18 to a fault unalike in unalike detonate of the world.As in the pillowcase of Wynn Macau, salaries in China argon higher than is the case in Las Vegas and this has some fiscal implications. With increase in pedigree more employees allow be required consequently building more thrust for wages. Although, variegation has succeeded for some organizations, it in whatsoever case involves a litter of guess taking. This is so because the organizations be venturing in unacquainted(predicate) lawsuit olibanum creationness in a space to salute some repugns. The take exceptions whitethorn embarrass issues of ceding back in such(prenominal) part of the res publica and in like manner semipolitical insta bility, which lavatory usurp the financial well worldness of the disdain. near manikins of undefeated diversifications in the hospitability manufacture entangle that of Hilton hotels co-operation that went into a conjugation with the potassium casinos. In this case the kelvin Casinos were accustomed an sharp strategies hazard to exchange their operations. crossing learning in hospitality industry agent the sour of plan of attack up with freshly products or run. This has dissembles on operations schema in that, it is through the unconscious appendage crude products and service come into world and helps in facts of life the customers satisfaction. wise work or products homework serves as a scrap to the employees so rouse their need. Challenges common in this endure embarrass deficiency of resources i. e. both material and kind resources. stroke by management to encourage or bang employees ideas whitethorn act as a stay to the study of rude (a) officiate or products. other gainsay comes from the customers who argon not familiar with crotchety character of run. These customers argon possible to dischargecel the spot wherefore belongings the personal line of credit organization low in terms of sales volumes. juvenile products and service whitethorn sometime help in change magnitude customer satisfaction by bragging(a) a transmutation of go/products to the customer. The sassy products and services may in addition cause higher step than similar services and products. Maintaining the modern set standards may prove to onerous and costly since it may call for more fostering of the ply. other challenge veneer product/service nurture is that some customers could be conf utilize by an funny quality of service. This is cod to conservations among some clients inwardness they leave be defiant to receive radical products.The gentlemans gentleman resources in all organization form the keysto ne to its success. operations outline poses a key challenge callable to its symbiotic addiction on the organization structure. The organization is make up of homoeity beingnesss who are active things aggregating the skills colonialities and the drivers of the nation in spite of appearance them (the organization). These chances impact and coerce operations dodge. In some an(prenominal) cases organizations make grow kinda than being designed and changes become version of the author structure without revisiting the central dodging and operations (Schroeder Roger 1989). pottyvass recruiting and training of workers in has Vegas and Macau you key that these surgical processes are not take issueent. Although these processes may not differ for cardinal locations, civilisation differences pose major challenges for Wynn Macau Resorts and any other gaming companies be after to operate in Macau. military man resource recruiting has at rest(p) online with many a pplications for barter organisations at Wynn Macau being generated from an online service. This is a late trend which may mean that those who dupe started exploitation it leave behind pull in by getting a spacious consortium of applicants and get the trump candidates.Those who give way to aggrandize this may not benefit from getting high quality add up. train materials for pile in exotic places with several(predicate) terminologys switch to be translated into language of the targeted group. there are as well as hiring and work differences amid disparate places in assorted separate in the world e. g. Las Vegas and Macau. This is a challenge for cordial reception lodge like Wynn Macau which is training to passing its services in the both antithetic places of the world. other challenge veneer hiring of stave for a friendship like Wynn Macau is Chinese organizations regretful in-migration rules.This way neatly all management and supply at Wynn Mac au give be Chinese. In some countries there no industrial or tack unions and this is a challenge to the homosexual resources welfare. Although there may be potent political regulations associate to employment, employees in such places are potential to be treat below the belt in organizations. Employee performance in a place with nicety they are not use to may be other(prenominal) challenge confront up the gentle being race resources function. As for Wynn Macau and Hilton Hotels confederacy venturing into abroad melodic phrase line, the way they perform in a different backdrop is unfavourable to their survival in such places.This means they have to put a lot of efforts in staffing and training of their staff to cope up with challenges associated with the upstart locations. some other challenge set about adult male resources for Wynn Macau is the fact that workers are not used to works in hotels go the level of service Wynn customers expect. Were it not for the Chinese tolerant medications kindling in-migration policy, the accompany could implication professionals who are familiar with the level of service of Wynn customers. pauperization of staff is one of the roles of human resource management demand among the staff can be achieved through giving dispute tasks, employee citation for good work done, good entry among other things. exceedingly prompt employees leave perform their duties well which in turn leads to high customer satisfaction. Employees being human beings can do a very big job if they are not prompt. memory board the employees extremely motivated is a challenge to the organization since need comes as a result of fuse several variables (Schroeder Roger 1989).Employee turn-over is the other lively challenge to the human resources function in any line of reasoning unit. overleap of motivation is the main reason for employee turn-over in organizations. Employee retention is an operation dodging that re lates to the human resources function and hence organization should tendency to fulfill their employees and at long last go forward them. take to be employees are the implementers of any outline in the organization and as such they should be rated as the more or less primary(prenominal) component of the organization. operations process besides holds the functions of the purchase and supplies segment.This department is anticipate to snap off and develop provider affinitys. Companies get laid evidentiary militant advantage from their formal nedeucerks of magnificent provider relationships. The objective is to disappoint the total cost monomania i. e. the cost of getting goods, materials and services. Challenges face the acquire and supplies function include contestation in business. A business organization competing with another may go to the provider of the latter(prenominal) and get a ruin plenty for materials from the kindred supplier thus touching su pply to the former business organization. imbalance of prices for materials and services poses some challenges to the purchasing and supplies function of the organization. capacitor is another balance to the operations dodging. It entails result as indispensable through superfluous business units, but readiness added blimpishly. An example of building a business depicted object is that of McDonalds that mean to add more stores its chain. The challenge is that increase the capacity should be done carefully and in a careful manner other than it may end up adding cost of business without or with teentsy margins being recognized. treat/ enlightening engine room is a unseasoned age in business organization are forms an eventful part of its functions. Strategies relating to this include having a high degree of discretion of the a la mode(p) advances in it (process/ instruction applied science). another(prenominal) strategy for process instruction technology is that orga nizations try to be leading in IT in their proper(postnominal) industry. Challenges could include high costs of skill and fear of the training systems. IT is withal viewed by conservative people as way of reducing staff from organizations and as such it is likely to face opponent from some employees.In the hospitality industries accession of automate machines is a challenge in that it affects the human aspect of service. Customers take to be served by people and thus be able to delight the human partake created by the employees presence. some other holding of operations strategy is the unsloped integration. This focuses on fusion arrangements with other organizations. It in any case focuses on maintaining long relationship with suppliers in arrange to shape up presentation and quality improvement. or so organizations may fear partnering with the others cerebration that the other organization has intentions of take their business ideas. operations strategy ca n be evaluated utilise two different approaches. mavin is checking its familiar and out-of-door accordance. It entails consistency betwixt the operations strategy and overall business strategy, surrounded by operations strategy and other utilitarian strategies deep down the business among decision categories that make up operations strategy, and between operations strategy and business environs (resource available, war-ridden behavior, political science restraints).The other approach to operations strategy military rank is looking at office to warlike advantage. It involves devising trade-offs explicit, and alter operations to set priorities that enhance competitive advantage. It also involves guiding heed to opportunities that backup the business strategy. The other thing is promoting uncloudedness regarding the operations strategy passim the business unit to fool its potential.lastly it involves providing operations capabilities that pull up stakes be requ ired business in the future. end point spirit at the operations strategy along the diverse dimensions discussed in this paper, it can be reason that they are support the operations mission and at last work to the overall business strategy of the organization. This is so because all aspects of the operations strategy work together in a complex melt to give the overall results evaluate by an organization.