Promoting A New Grooming Product For Men Marketing Essay

Promoting A New Grooming Product For Men Marketing Essay To be able to reap success in the field of business where competition is very tough, there is a growing need for organizations to pay and dedicate special attention in the evaluation and execution of their marketing mix, specifically in the aspect of promotions which deals with measures and practices directed towards increasing the markets awareness of the existence of the product. The element of promotion is very important especially for businesses which are just starting in the market or for products which are just in the introduction stage. A good promotional campaign will enable the company to establish a name and to establish recall since they are just new in the market. This will increase the awareness of the public regarding the existence of the product and will in turn generate revenue for the company in the long run (Kurtz et al, 2007). It is undeniable that the present time holds a notable growth in the success of personal care or grooming products for men which were introduced in the market. Vanity is no longer exclusive to women as the marketing trend nowadays suggests with the emergence of various grooming products which caters to the specific needs and requirements of the male market. This market holds a very strong potential for revenue generation as the market segment increased and continued its perpetual growth (Neff, 2010). To be bale to market mens grooming products, one specific aspect which needs special attention would be advertising. It has been noted in the past that advertising shows significant effect on the growth of the product in the market, especially for new products, as it instigates recall and awareness among the target audience. For grooming products for men, one of the most effective would be tri-media advertisement wherein basic advertising medium will be used including television, radio, and print ads. For television, a commercial will be aired with the central theme of promoting mens grooming products, making vanity not exclusive to women, targeting the male audience as it conveys a message which assumes the growing need for the male market to better take care of themselves so that they can look and feel better. The central theme of the tri-media advertisements would be increasing the confidence of the male market by looking good through the help of new grooming products. To be able to extend the anticipated reach of this commercial, a credible celebrity endorser will also be used. It must be remembered that the grooming product is new that is why it has a significant need to be endorsed by credible and known endorsers to be able to easily make its way and tap its target market. The commercial will show the celebrity endorser using the new grooming products, as he believes in its effectiveness and efficiency, and will include his testimonial regarding the benefits which men will get from using such products. Furthermore, to be able to target male who does not watch television at all, commercials will also be aired via major radio stations. The commercials which will be produced for radio will be focused on testimonials from projected users about the grooming products and endorsement of use while trying to convince more male that this new grooming product is a must-try. The radio commercials will be helpful especially to target males who are always on the go and those who listen to the radio while driving their cars to work or to wherever they will be headed. Lastly, to be able to complete the dimensions of tri-media advertisements, there will also be print ads which will be scattered in major places where the market demographics reflects the target market profile of the new grooming products. The display of these print ads will still be helpful in generating recall and awareness especially if they are posted on places in the target market of the grooming products is always staying or passing by. To be able to reach more of the products target market, event sponsorship will also be taken into consideration as a means of advertising, as increasing the level of awareness of the public regarding the new grooming products for men. The events which will be targeted for promotions or sponsorship will include those in which the main participants are men. This could include events such as fashion show for mens clothing and other men products. During such events, there will be company booths which will be installed in the venue and will be manned by a set of promodizers. Leaflets regarding the product details and benefits of usage will also be distributed to be able to disseminate information. Furthermore, there will also be free product samples in trial packs so that the target market can be able to try it with the hopes that it could lead to repetitive purchases in order to gain revenue for the business. In order to achieve maximum results for event sponsorships, it must be assured that only events with significant attendance from the target population will be considered. Moreover, the power of the internet as an effective marketing tool should not be disregarded in the execution of the promotions mix for the new grooming products for men. A relatively large number of populations in the entire market have access to the internet and literate about its usage. Therefore, marketing efforts should be also directed towards the utilization of internet to promote the new products. To start of, the company will build its very own corporate website. In building the website, the target market must be considered. Most male internet users want direct information and straight forward execution rather than the bubbly type of websites. Therefore, the website design should be minimalist in general and display only information which ae relevant and significant of the product. The pictures and general description of the products will also be displayed to give the market an image of what they can expect from the product line. Moreover, to be able to strengthen the claims of the product, there will also be testimonials from users and endorsers in order to convince the website visitors that they mus try and use the said products. Lastly, the website shall feature an interactive feed where there could be communication between the visitors and the administrators to answer their queries and also to ad a touch of personalization and interaction in the website. Moreover, public relations must not be also taken out of the picture when considering promotion strategies for the new line of grooming products fro men. In is always very important to maintain a good relationship with the public to be bale to be assured that they will patronize the products and use them in the long run. It is always important for the company to maintain a public image to be bale to make them aware of its practice. Part of the public relations measure of the company will be to be more visible in the eyes of the public, specifically to it target market, by establishing a series of events and product launches which will include the endorsers and the actual samples of the products. These product launches will be able to help the company establish public relationship and at the same time will set as a means of promotion for the grooming products.

Canadian Waste in Michigan Essay -- Argumentative Environment Trash Es

Canadian Waste in Michigan In 1986, a waste treaty between Canada and the U.S. was signed by American lawmakers concerning the Transboundary Movement of Hazardous Waste.   Under the terms of this treaty, the EPA is to receive notification of these shipments, and then would have 30 days to consent or object to the shipment. Since 1986 Canada has shipped its garbage to Michigan to be dumped into landfills and the provisions of this treaty have never been enforced.   But now is the time for them to be enforced and stop the importing of Canada's garbage. As of January 1, 2003, the Canadian city of Toronto, Ontario started to ship one hundred percent of its garbage into the landfills of Michigan.   In 2003, Toronto exported garbage at a rate of 7.2 tons per minute.   Garbage trucks from Toronto run seven days a week twenty-four hours a day, so at the rate of 7.2 tons per minute it works out to be that Michigan imports 10,368 tons of Toronto's garbage per day.   But it wasn't always like this, Governor John Engler and his administration turned garbage into a growth industry.   The state lowered the liability standards for landfill owners and also provided tax-free financing for new facilities.   The result of these changes lead to too many landfills and not enough garbage to fill them.   So the landfill owners lowered their prices and searched even harder for garbage. Today, Michigan's private landfills charge ten to fifteen dollars per ton to dump while other landfill owners in neighboring states charge twenty five to fift y dollars per ton.   Toronto did the math and realized that it is cheaper to haul its garbage 300 miles and dump it in Michigan then it is to dump it close to home. And on top of that, Michigan has eliminated funds fo... ...g prematurely destroyed by trucks hauling garbage that is not ours.   It is our water and air that is being polluted by the hundreds of Canada's garbage trucks and millions of tons of Canada's garbage.   We will soon no longer need Canada to dispose of hazardous waste due to the proposition of using the Yucca Mountains in Nevada as a dump site.   And as for saying that Canada's garbage is cleaner than ours, who cares it is still garbage.   The U.S. needs now more than ever to enforce the treaty that was signed in 1986. Since January 1, 2001, there has been a 40% increase in the amount of garbage that is being imported from Toronto.   Michigan should not be the dumpsite for another countries garbage.   Michigan's air and water are being polluted by garbage that is not ours. American lawmakers need to stop the two-way street that is destroying the Great Lakes state.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Canadian Waste in Michigan Essay -- Argumentative Environment Trash Es Canadian Waste in Michigan In 1986, a waste treaty between Canada and the U.S. was signed by American lawmakers concerning the Transboundary Movement of Hazardous Waste.   Under the terms of this treaty, the EPA is to receive notification of these shipments, and then would have 30 days to consent or object to the shipment. Since 1986 Canada has shipped its garbage to Michigan to be dumped into landfills and the provisions of this treaty have never been enforced.   But now is the time for them to be enforced and stop the importing of Canada's garbage. As of January 1, 2003, the Canadian city of Toronto, Ontario started to ship one hundred percent of its garbage into the landfills of Michigan.   In 2003, Toronto exported garbage at a rate of 7.2 tons per minute.   Garbage trucks from Toronto run seven days a week twenty-four hours a day, so at the rate of 7.2 tons per minute it works out to be that Michigan imports 10,368 tons of Toronto's garbage per day.   But it wasn't always like this, Governor John Engler and his administration turned garbage into a growth industry.   The state lowered the liability standards for landfill owners and also provided tax-free financing for new facilities.   The result of these changes lead to too many landfills and not enough garbage to fill them.   So the landfill owners lowered their prices and searched even harder for garbage. Today, Michigan's private landfills charge ten to fifteen dollars per ton to dump while other landfill owners in neighboring states charge twenty five to fift y dollars per ton.   Toronto did the math and realized that it is cheaper to haul its garbage 300 miles and dump it in Michigan then it is to dump it close to home. And on top of that, Michigan has eliminated funds fo... ...g prematurely destroyed by trucks hauling garbage that is not ours.   It is our water and air that is being polluted by the hundreds of Canada's garbage trucks and millions of tons of Canada's garbage.   We will soon no longer need Canada to dispose of hazardous waste due to the proposition of using the Yucca Mountains in Nevada as a dump site.   And as for saying that Canada's garbage is cleaner than ours, who cares it is still garbage.   The U.S. needs now more than ever to enforce the treaty that was signed in 1986. Since January 1, 2001, there has been a 40% increase in the amount of garbage that is being imported from Toronto.   Michigan should not be the dumpsite for another countries garbage.   Michigan's air and water are being polluted by garbage that is not ours. American lawmakers need to stop the two-way street that is destroying the Great Lakes state.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Modern Hebrew Literature Essay

In addition to writing traditional rabbinic literature in Hebrew, modern Jews developed new forms of fiction, poetry, and essay-writing, which are typically called â€Å"Modern Hebrew Literature.† Eighteenth Century Moses Hayyim Luzzatto’s allegorical drama â€Å"La-Yesharim Tehillah† (1743) may be regarded as the first product of modern Hebrew literature. It has been referred to as â€Å"a poem that in its classic perfection of style is second only to the Bible.† Luzzatto’s pupil in Amsterdam, David Franco Mendes (1713–92), in his imitations of Jean Racine (â€Å"Gemul ‘Atalyah†) and of Metastasio (â€Å"Yehudit†), continued his master’s work, though his works are not as respected as were Luzzatto’s. Alsi in the eighteenth century, the Haskalah (Jewish enlightenment) movement worked to achieve political emancipation for Jews in Europe. Moses Mendelssohn’s translation of the Hebrew Bible into German inspired interest in the Hebrew language that led to the founding of a quarterly review written in Hebrew. Other periodicals followed. Poetry by Naphtali Hirz Wessely such as â€Å"Shire Tif’eret,† or â€Å"Mos iade,† made Wessely, so to speak, poet laureate of the period. Nineteenth Century In nineteenth-century Galicia, poets, scholars, and popular writers who contributed to the dissemination of Hebrew and to the emancipation of the Jews of Galicia included: †¢Nachman Krochmal (1785–1840), a philosopher, theologian, and historian. †¢Solomon Judah Loeb Rapoport (1790–1867), a rabbi, poet, and biographer †¢Isaac Erter (1792–1841), a satirical poet whose collection of essays, â€Å"Ha-Tzofeh le-Bet Yisrael,† is one of the purest works of modern Hebrew literature, attacking Hasidic superstitions and prejudices in a vigorous and classical style. †¢Meir Halevy Letteris (1800–1871), a lyric poet also known for his adaption of Goethe’s Faust into Hebrew. In Amsterdam, a circle of Hebrew-language literary artists emerged in the nineteenth century, including the poet Samuel Molder (1789–1862). Prague became an active center for the Haskalah in the nineteenth century, and the best known among the Haskalah writer s there was Jehudah Loeb Jeiteles (1773–1838), author of witty epigrams (â€Å"Bene ha-Ne’urim†) and of works directed against Hasidism and against superstition. In Hungary, Hebrew-language authors included Solomon Lewison of Moor (1789–1822), author of â€Å"Melitzat Yeshurun† Gabriel Sà ¼dfeld, a poet who was the father of Max Nordau; and the poet Simon Bacher. A notable Jewish author in Romania during the nineteenth century was the physician and writer Julius Barasch. Italian Jews of the nineteenth-century who wrote in Hebrew included I. S. Reggio (1784–1854), Joseph Almanzi, Hayyim Salomon, Samuel Vita Lolli (1788–1843). Another figure of note was Rachel Morpurgo (1790–1860), who was one of the few female writers in the Haskalah movement, and whose poems have been described as characterized by â€Å"religious piety and a mystic faith in Israel’s future.† The best known Italian writer was Samuel David Luzzatto (1800–65) was the first modern writer to introduce religious romanticism into Hebrew and to attack northern rationalism in the name of religious and national feeling. Prominent Hebrew writers in the Russian empire in the nineteenth century included: †¢the poet and mathematician Jacob Eichenbaum (1796–1861) †¢the Haskalah leader Isaac Baer Levinsohn †¢Kalman Schulman (1826–1900), who introduced the romantic form into Hebrew †¢the romantic poet Micah Joseph Lebensohn (1828–52) †¢the Lithuanian author Mordecai Aaron Ginzburg, known as â€Å"the father of prose† †¢Lithuanian poet Abraham Baer Lebensohn, known as the â€Å"father of poetry,† whose poems â€Å"Shire Sefat Kodesh† were extraordinarily successful. †¢Abraham Mapu (1808–67), the creator of the Hebrew novel, whose historical romance â€Å"Ahabat Tziyyon† exercised an important influence on the development of Hebrew. The poet Judah Leib Gordon, also known as â€Å"Leon Gordon† (1831–1892), was a well-known satirical poet who has been characterized as â€Å"an implacable enemy of the Rabbis.† Twentieth Century As Zionist settlement in Palestine intensified at the start of the twentieth century, Hebrew became the shared language of the various Jewish immigrant communities. Eliezer Ben-Yehuda in particular worked to adapt Hebrew to the needs of the modern world, turning to Hebrew sources from all periods to develop a language that went beyond the sacred and was capable of articulating the modern experience. Hayim Nahman Bialik (1873–1934) was one of the pioneers of modern Hebrew poets and came to be recognized as Israel’s national poet. Bialik contributed significantly to the revival of the Hebrew language, which before his days existed primarily as an ancient, scholarly tongue. His influence is felt deeply in all modern Hebrew literature. Bialik, like other great literary figures from the early part of the 20th century such as Ahad Ha-Am and Tchernichovsky, spent his last years in Tel Aviv, exerting a great influence on younger Hebrew writers. The foundations of modern Israeli writing were laid by a group of literary pioneers from the Second Aliyah including Shmuel Yosef Agnon, Moshe Smilansky, Yosef Haim Brenner, David Shimoni and Jacob Fichman. In contrast, Yitzhaq Shami, was a native of Palestine, and he holds a unique place in Hebrew literature, since his work is also recognized as Palestinian literature. In 1966, Agnon won the Nobel Prize for Literature for novels and short stories that employ a unique blend of biblical, Talmudic and modern Hebrew. Literary translators into Modern Hebrew, most notably Leah Goldberg among others, also contributed a great deal to Israeli-Hebrew literature through bringing international literature and literary figures into Hebrew circles through translation. Goldberg herself was also noted for being a prolific writer and pioneer of Israeli children’s literature as well.

Born Into Slavery, But He Came Out A Scholar. Booker T.

Born into slavery, but he came out a scholar. Booker T. Washington, a leader in the black community as the United States progressed towards equality for all after the Civil War. He may have started as a slave who had nothing but the clothes on his back, but through his desires and ambitions, he was able to achieve great success. He strove to improve the relationships between the Whites and African Americans for the future. Washington advocated patience and hard work towards a common goal of equality, only then will everyone get what they want. As a child, Washington had no idea when he was born nor how old he was. He lived in Hale’s Ford on a plantation with his mother and siblings in a cabin. Even though he was young during the time he†¦show more content†¦Washington knew very well that he was a slave and that meant he had no freedom, but now that the Civil War had liberated them he had many perspectives and opinions on slavery and how it affected everyone. He noticed that the whites became too dependent on the labor of slaves on their plantation, without them they would be hopeless. Slavery was a critical part in the south because the white owners depended on them for their agricultural services. Soon after Washington and his family moved to West Virginia to live with their stepfather. In West Virginia Washington worked in a coal mine with harsh hours and cruel working conditions, he was not able to go to school because his stepfather favored him working and earning money to help support the family. Wash ington was adamant about getting an education, but with his work schedule he had no time during the day to attend school, so he persuaded his instructor to tutor him at night. Later his stepfather agreed to allow him to attend day school as long as he worked before and after. To avoid being late to school every day he changed the hands on the clock in the office to guarantee he would be on time. Unfortunately, Washington only attended the day school for only a short period of time. He mostly studied during the night, but he did not give up on his goal of receiving an education. Hampton Normal andShow MoreRelatedAnalysis Of Booker T. Washington999 Words   |  4 PagesTerry summarized his link which had videos about Booker T. Washington and W.E.B. DuBois. There were two African American men wanting to uplift the Black community, but sought two different ways of doing so. They both saw things from two different points of views. Booker T. Washington spoke as a southerner who grew up as a slave that experienced racism throughout his life. He advocated industrial/vocational education to give blacks a useful skill to make money and take of their families. WashingtonRead MoreBooker T. Washington And. B. Dubois1050 Words   |  5 PagesBooker T. Washington and W.E.B DuBois During the late 19th and 20th century, Booker T. 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Though he accomplished much in his life, Du Bois is largely known for helping found the National Association for the Advancement of Colored People (NAACP) and writing one of the most prominent works in American critical race theory, The Souls of Black Folk. Du Bois made it his life’s work to contest racism through self-assertion, humanize black people acrossRead MoreW.E.B. Du Bois Essay1794 Words   |  8 Pagesanother black leader, Booker T. Washington. Du Bois was born in the western Massachusetts town of Great Barrington. His family roots were French Huguenot on his fathers side and Dutch and African on his mothers side. His father, Alfred Du Bois, left his family when W.E.B. was a young boy. W.E.B. lived with his mother Sylvina until her death in 1884. This same year, Du Bois graduated from high school as the valedictorian and only black in his graduating class of twelve. 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